waterdrop®
waterdrop®
waterdrop® este o companie din industria alimentară și a băuturilor, axată pe produse practice pentru hidratarea de zi cu zi și pentru stiluri de viață active. Gama sa include cuburi microdrink solubile, formule cu electroliți și produse energizante, precum și sticle, pahare și alte articole reutilizabile pentru băuturi. Brandul își comercializează produsele prin comerț electronic direct către consumatori și prin parteneri de retail, punând accent pe hidratarea fără zahăr, îmbogățită cu vitamine. waterdrop® încurajează, de asemenea, utilizarea repetată prin abonamente și printr-o aplicație mobilă concepută să îi ajute pe clienți să își formeze obiceiuri constante de a bea apă.

Senior Conversion Rate Optimization Manager – Vienna Hybrid

Lead conversion optimization for waterdrop® by improving acquisition funnels, landing pages, and experimentation across international e-commerce markets. Drive measurable growth from first ad interaction through checkout.

Descriere

  • Set conversion-rate and funnel targets across channels and markets, with emphasis on acquiring new customers
  • Track performance, investigate declines and issues, and collaborate with market owners on corrective actions
  • Optimize performance during major promotional periods, including Black Friday
  • Create landing pages directly for paid and organic acquisition campaigns
  • Manage the complete new-customer journey from ad click to landing page, product detail page, and checkout
  • Collaborate with paid media partners to connect ad creative, offers, and landing-page messaging
  • Lead A/B and multivariate testing, covering prioritization, delivery, documentation, and stakeholder updates
  • Use funnel analytics, behavioral data, session recordings, and heatmaps to interpret user behavior
  • Research competitors and convert insights into optimization opportunities

Cerințe

  • At least five years of experience in a comparable CRO position within growth- or performance-led e-commerce, preferably direct-to-consumer
  • Demonstrated business results, such as raising conversion rates or improving funnel performance
  • Practical experience using Kameleoon or a similar A/B testing platform
  • Experience with Shopify and hands-on landing-page creation
  • Strong working knowledge of GA4, heatmaps, and session-replay platforms
  • Able to interpret and work confidently with funnel data
  • Commercially focused, balancing brand standards with business objectives
  • Effective collaborator across functions and teams
  • Fluent in English

Beneficii

  • On-site restaurant
  • Company fitness center
  • MyClubs sports vouchers
  • On-site company doctor
  • Instahelp vouchers
  • Subsidized healthy meals
  • Discounts on waterdrop® products
  • Transportation-card costs covered
  • Summer and Christmas celebrations
  • International community and modern headquarters environment

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