waterdrop®
waterdrop®
waterdrop® एक खाद्य और पेय कंपनी है, जो रोज़मर्रा के उपयोग और सक्रिय जीवनशैली के लिए सुविधाजनक हाइड्रेशन उत्पादों पर केंद्रित है। इसकी श्रृंखला में घुलने वाले माइक्रोड्रिंक क्यूब, इलेक्ट्रोलाइट और ऊर्जा फ़ॉर्मूले, तथा दोबारा इस्तेमाल की जा सकने वाली बोतलें, टंबलर और अन्य पेय-पात्र शामिल हैं। ब्रांड अपने उत्पाद सीधे उपभोक्ताओं को ई-कॉमर्स के माध्यम से और खुदरा साझेदारों के जरिए बेचता है। इसके उत्पाद शून्य-शर्करा और विटामिन से समृद्ध हाइड्रेशन पर आधारित हैं। waterdrop® सदस्यताओं और ग्राहकों में नियमित रूप से पानी पीने की आदत विकसित करने में मदद करने वाले मोबाइल ऐप के माध्यम से बार-बार उपयोग को भी प्रोत्साहित करता है।

Senior Conversion Rate Optimization Manager – Vienna Hybrid

Lead conversion optimization for waterdrop® by improving acquisition funnels, landing pages, and experimentation across international e-commerce markets. Drive measurable growth from first ad interaction through checkout.

विवरण

  • Set conversion-rate and funnel targets across channels and markets, with emphasis on acquiring new customers
  • Track performance, investigate declines and issues, and collaborate with market owners on corrective actions
  • Optimize performance during major promotional periods, including Black Friday
  • Create landing pages directly for paid and organic acquisition campaigns
  • Manage the complete new-customer journey from ad click to landing page, product detail page, and checkout
  • Collaborate with paid media partners to connect ad creative, offers, and landing-page messaging
  • Lead A/B and multivariate testing, covering prioritization, delivery, documentation, and stakeholder updates
  • Use funnel analytics, behavioral data, session recordings, and heatmaps to interpret user behavior
  • Research competitors and convert insights into optimization opportunities

आवश्यकताएँ

  • At least five years of experience in a comparable CRO position within growth- or performance-led e-commerce, preferably direct-to-consumer
  • Demonstrated business results, such as raising conversion rates or improving funnel performance
  • Practical experience using Kameleoon or a similar A/B testing platform
  • Experience with Shopify and hands-on landing-page creation
  • Strong working knowledge of GA4, heatmaps, and session-replay platforms
  • Able to interpret and work confidently with funnel data
  • Commercially focused, balancing brand standards with business objectives
  • Effective collaborator across functions and teams
  • Fluent in English

लाभ

  • On-site restaurant
  • Company fitness center
  • MyClubs sports vouchers
  • On-site company doctor
  • Instahelp vouchers
  • Subsidized healthy meals
  • Discounts on waterdrop® products
  • Transportation-card costs covered
  • Summer and Christmas celebrations
  • International community and modern headquarters environment

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