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Seminole Gaming
Seminole Gaming
GamblingHospitality
Seminole Gaming is the gaming and hospitality operations arm of the Seminole Tribe of Florida. The company operates Seminole Hard Rock Hotels & Casinos and five additional Seminole Casinos across Florida. Its history includes opening the first high-stakes bingo hall and casino in the United States in 1979, followed by the Seminole Tribe’s acquisition of Hard Rock International in 2007. Seminole Gaming also highlights diversity, equity, and inclusion throughout its workforce and business operations.
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Regional Director, Casino Digital Marketing - Seminole Gaming

Lead regional casino digital marketing for Seminole Gaming properties, with responsibility for paid media, player acquisition, retention, loyalty data, agency management, compliance, and campaign performance.

USUnited StatesFLFloridaOn-siteFull-timeLeadEnglish RequiredDigital Marketing
Unity

Description

  • Act as the centralized paid media resource for property marketing leaders
  • Convert property objectives and market conditions into customized paid media strategies
  • Manage agency collaboration on budgets, forecasts, media mix, benchmarks, and performance indicators
  • Direct marketing plans for promotions, events, gaming-floor activations, and special offers
  • Build processes that extend organic content through paid media
  • Oversee paid digital and social advertising across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT
  • Create player segments and develop personalized engagement journeys
  • Drive first-party data activation and connect campaigns with Hard Rock's Unity Loyalty Rewards Program
  • Guide creative direction and asset production with internal partners and agencies
  • Work with CRM, loyalty analytics, and product teams to support acquisition, retention, and player development
  • Coordinate casino marketing with hotel brand and entertainment programs
  • Use AI and machine learning for campaign planning, optimization, targeting, and predictive player modeling
  • Maintain compliance with responsible gaming, data privacy, and state gaming-marketing requirements
  • Benchmark competitors and track gaming marketing trends, platform algorithm updates, and emerging technologies
  • Travel periodically to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio

Requirements

  • More than 10 years of experience in digital marketing
  • At least five years of experience in casino, gaming, or hospitality marketing
  • Demonstrated success growing customer acquisition and retention in gaming, casinos, sports betting, iGaming, or another regulated, fast-moving consumer sector
  • Demonstrated success managing large-scale paid campaigns across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable return on investment
  • Practical experience activating first-party data
  • Understanding of AI and machine learning uses in marketing strategy, audience targeting, personalization, optimization, and performance analysis
  • Experience working with media-buying and creative agencies
  • Strong knowledge of gaming requirements and state-specific gaming marketing compliance
  • Proficiency with campaign reporting and data visualization tools, including the ability to turn complex data into executive-level insights
  • Outstanding communication and presentation abilities
  • Successful completion of a satisfactory background check and, where required, a gaming regulatory review

Benefits

  • Comprehensive benefits designed to support health, long-term planning, and work-life balance
  • Benefits can differ based on employment status
  • Reasonable accommodations are available upon request

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