Seminole Gaming — Florida Seminole qabilasining qimor o‘yinlari va mehmondo‘stlik sohasidagi operatsiyalarini boshqaruvchi tuzilmasidir. Kompaniya Florida bo‘ylab Seminole Hard Rock Hotels & Casinos mehmonxona va kazinolarini, shuningdek, yana beshta Seminole Casinos kazinosini boshqaradi. Uning tarixida 1979-yilda Qo‘shma Shtatlardagi ilk yuqori stavkali bingo zali va kazinosini ochgani, shuningdek, 2007-yilda Seminole qabilasi Hard Rock International kompaniyasini sotib olgani qayd etiladi. Seminole Gaming ishchi kuchi va biznes faoliyatining barcha yo‘nalishlarida xilma-xillik, tenglik va inklyuziyani ham ta’kidlaydi.
Regional Director, Casino Digital Marketing - Seminole Gaming
Lead regional casino digital marketing for Seminole Gaming properties, with responsibility for paid media, player acquisition, retention, loyalty data, agency management, compliance, and campaign performance.
Tavsif
- Act as the centralized paid media resource for property marketing leaders
- Convert property objectives and market conditions into customized paid media strategies
- Manage agency collaboration on budgets, forecasts, media mix, benchmarks, and performance indicators
- Direct marketing plans for promotions, events, gaming-floor activations, and special offers
- Build processes that extend organic content through paid media
- Oversee paid digital and social advertising across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT
- Create player segments and develop personalized engagement journeys
- Drive first-party data activation and connect campaigns with Hard Rock's Unity Loyalty Rewards Program
- Guide creative direction and asset production with internal partners and agencies
- Work with CRM, loyalty analytics, and product teams to support acquisition, retention, and player development
- Coordinate casino marketing with hotel brand and entertainment programs
- Use AI and machine learning for campaign planning, optimization, targeting, and predictive player modeling
- Maintain compliance with responsible gaming, data privacy, and state gaming-marketing requirements
- Benchmark competitors and track gaming marketing trends, platform algorithm updates, and emerging technologies
- Travel periodically to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio
Talablar
- More than 10 years of experience in digital marketing
- At least five years of experience in casino, gaming, or hospitality marketing
- Demonstrated success growing customer acquisition and retention in gaming, casinos, sports betting, iGaming, or another regulated, fast-moving consumer sector
- Demonstrated success managing large-scale paid campaigns across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable return on investment
- Practical experience activating first-party data
- Understanding of AI and machine learning uses in marketing strategy, audience targeting, personalization, optimization, and performance analysis
- Experience working with media-buying and creative agencies
- Strong knowledge of gaming requirements and state-specific gaming marketing compliance
- Proficiency with campaign reporting and data visualization tools, including the ability to turn complex data into executive-level insights
- Outstanding communication and presentation abilities
- Successful completion of a satisfactory background check and, where required, a gaming regulatory review
Imtiyozlar
- Comprehensive benefits designed to support health, long-term planning, and work-life balance
- Benefits can differ based on employment status
- Reasonable accommodations are available upon request