Numa
Numa
201 – 500 Employees
HospitalityTravel
Numa is a European hospitality company offering digitally managed rooms and apartments in city centers across Europe. Its app-based service lets guests check in without a key and supports short or extended stays, from individual business and leisure trips to group and corporate bookings. Numa also offers a membership program with discounts and perks, alongside 24/7 guest support. The company combines hospitality and travel services with a streamlined, contactless stay experience.

Growth Marketing Manager (Remote, US)

Lead paid acquisition, funnel experiments, forecasting, and AI-enabled marketing workflows to grow qualified inbound and sales pipeline for Numa’s AI-powered automotive dealership platform.

Description

  • Develop and run growth strategies that increase qualified inbound and meet pipeline targets.
  • Forecast and report monthly qualified inbound results with marketing and sales leaders.
  • Manage paid acquisition across search, social, and community channels, overseeing budgets, targeting, creative, and campaign optimization.
  • Test landing pages, offers, forms, audiences, and messaging weekly to improve conversion.
  • Manage the journey from first touch to held meeting, including lead response speed, scheduling, reminders, and nurture programs.
  • Increase Numa’s visibility in traditional search and AI-powered answer engines.
  • Convert partner launches, conferences, and roadshows into qualified leads and booked meetings.
  • Define funnel stages and attribution with Sales, and maintain accurate HubSpot reporting.
  • Build and refine AI agent workflows, sequences, dashboards, and queries to automate repetitive tasks.
  • Track experiments, share results, and use performance data to guide investment decisions.
  • Grow qualified inbound while preserving lead quality and Sales’ confidence in the pipeline.
  • Increase the share of booked meetings that are held.
  • Maintain a consistent testing cadence that delivers measurable conversion improvements.
  • Build scalable growth programs and AI-powered workflows that improve marketing efficiency.

Requirements

  • Bring 4 to 6 years of growth marketing or demand generation experience, including at least 2 years directly accountable for a lead or pipeline target.
  • Make data-informed decisions by building reports, writing queries, analyzing funnel performance, and separating meaningful signals from noise.
  • Test frequently, learn quickly, and stop investing in campaigns that underperform.
  • Have hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn.
  • Have experience improving conversion through the marketing funnel, from booking to holding meetings.
  • Forecast performance, explain results, and make clear recommendations to marketing and sales leaders.
  • Demonstrate strong execution and prioritization skills.
  • Use AI tools and agents to build workflows, automate tasks, and improve efficiency.
  • Work independently, own results, and operate effectively in a fast-paced environment.
  • Preferred: experience at a startup or high-growth technology company.
  • Preferred: experience marketing to automotive dealerships or another high-value-account vertical.
  • Preferred: experience with partner or channel marketing programs.
  • Preferred: working knowledge of answer engine optimization (AEO).

Benefits

  • Equity package.
  • Flexible paid time off.
  • Health, dental, and vision benefits.
  • 401(k) plan.
  • Opportunities to make a meaningful impact and grow your career.

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