DomainTools
DomainTools
51 – 200 Employees
ConsultingHealthcareLogistics
DomainTools develops cyber threat intelligence solutions built from domain name and DNS data. Its product portfolio includes the Iris Intelligence Platform for mapping connected infrastructure, Iris Detect for identifying lookalike domains, Iris Enrich for connecting DomainTools intelligence with SIEM, SOAR, and other security tools, and Farsight DNSDB for historical and real-time passive DNS data. The company helps security teams turn threat research into actionable insight for preventing, investigating, and responding to online attacks across sectors such as government, financial services, healthcare, technology, and retail.

Growth Marketing Manager

Lead DomainTools’ growth marketing across the funnel, using experiments, paid acquisition, conversion optimization, SEO, and AI-assisted workflows. Partner with Product, Sales, and Revenue Operations to improve conversion, acquisition efficiency, and pipeline.

Description

  • Run growth experiments across the funnel, from first visit to qualified opportunity.
  • Share experiment findings with the team.
  • Create lifecycle and nurture programs that guide free and trial users, and existing customers, toward purchase and expansion.
  • Improve landing pages, forms, calls to action, and user journeys.
  • Conduct A/B and multivariate tests to increase conversion rates.
  • Manage and optimize paid search, paid social—with a focus on LinkedIn—and retargeting.
  • Reduce cost per opportunity by optimizing paid acquisition.
  • Work with Content on SEO strategy, keyword targeting, and technical improvements.
  • Develop AI-assisted and agentic workflows for personalization, content variations, and faster experimentation.
  • Manage funnel analytics and dashboards in partnership with Revenue Operations.
  • Improve attribution and translate data into clear recommendations.
  • Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.
  • Report to the Director of Demand Generation.

Requirements

  • Bring 4–7 years of B2B growth, performance, or demand generation marketing experience, preferably in SaaS or cybersecurity.
  • Show measurable results from experiments that improved conversion, acquisition cost, or pipeline.
  • Have hands-on paid search and paid social experience, including budget and bid management.
  • Have website and conversion optimization experience, including landing page testing and analytics setup.
  • Have used Google Analytics, Optimizely, VWO, or comparable tools.
  • Understand SEO fundamentals.
  • Have hands-on Marketo experience building programs, smart campaigns, lead scoring, nurture flows, and reports.
  • Work fluently with Salesforce.
  • Use strong analytical skills to build funnel reports, interpret attribution, and size opportunities.
  • Write clearly and know how to test messaging with technical audiences.
  • Product-led growth experience with free tiers, trials, or self-service funnels is a plus.
  • Familiarity with threat intelligence, security operations, or security analyst workflows is a plus.
  • SQL skills or experience working directly with product usage data is a plus.
  • Experience with account-based marketing or intent data platforms such as 6sense or Demandbase is a plus.
  • Experience building AI-assisted or agentic marketing workflows is a plus.

Benefits

  • Medical insurance premiums fully paid.
  • Dental insurance premiums fully paid.
  • Vision insurance premiums fully paid.
  • 401(k) retirement plan with company matching.
  • Basic life insurance.
  • Flexible paid time off.
  • Additional well-being benefits.
  • Equal opportunity workplace committed to diversity, equity, and inclusion.

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