Sol de Janeiro is a beauty company founded in 2015 around Brazil’s joyful approach to self-expression and body confidence. The brand creates body care, fragrance, and hair care products featuring rich textures, clinically proven formulations, and distinctive scents inspired by Brazilian culture. Its award-winning range is used by consumers across generations and sold through premium retailers worldwide and the company’s official website.
Executive Director, Fragrance Marketing and Brand Strategy | Sol de Janeiro | New York Hybrid
Lead Sol de Janeiro’s fragrance portfolio strategy and marketing across the Americas. Own growth, innovation, P&L, product launches, and marketing teams for the global beauty brand.
Description
- Set regional fragrance portfolio strategy and deliver brand and business goals across the Americas
- Convert the global brand vision into regional consumer and retail marketing, innovation, and portfolio strategies
- Oversee the fragrance marketing organization across regional brand marketing, retail marketing, and events
- Shape collaboration across broader Americas and global cross-functional teams
- Report to the VP, Americas Marketing
- Establish and communicate strategic priorities for the Body and Hair categories
- Create and execute a three-year strategy informed by market trends, consumer insights, and innovation opportunities
- Manage category P&L, including budgets, forecasts, costs, and pricing to meet financial objectives
- Maintain the rolling product launch calendar from initial concept through market introduction
- Coach and motivate marketing professionals while promoting performance, continuous improvement, and career development
- Represent the categories in strategic discussions with senior leaders and external partners
- Partner with Global Consumer Engagement and Creative teams to develop omnichannel go-to-market plans
- Coordinate with regional commercial teams to adapt global launches to local market requirements and consumer preferences
- Apply data and analytics to identify high-growth categories and subcategories and increase market share
- Create and commercialize innovation concepts using gap analysis, performance data, and consumer insights
- Embed sustainability across the product lifecycle, including ingredient sourcing and packaging
- Evaluate category and SKU productivity and recommend continued support, strategic changes, or discontinuation
Requirements
- Bachelor’s degree or equivalent required; an MBA is preferred
- At least 10 years of current global beauty marketing experience, including five or more years in Skincare and/or Body Care
- Background in OTC product marketing, such as SPF, scalp care, or acne products
- Strong combination of strategic, creative, and analytical capabilities
- Ownership-oriented approach to programs and categories
- Excellent communication, presentation, and relationship-building skills
- Highly organized and detail-focused in a fast-paced setting
- Collaborative team player with a positive approach and ability to build lasting relationships
- Experience managing and developing direct reports
- Willingness to work a hybrid schedule with one to three days per week in the New York City office
- Strong alignment with the company’s values and culture
- Ability to collaborate effectively across functions and geographic regions
- Clear enthusiasm for the beauty industry and changing consumer behavior
- Pragmatic, fact-based approach to marketplace decisions
- Results-focused mindset with a strong drive to win while prioritizing company-wide success over personal recognition
- Commitment to inclusion and respect for diverse perspectives
Benefits
- Competitive salary and bonus opportunity for full-time employees
- Flexible hybrid workplace designed to support collaboration and professional growth
- Inclusive culture that welcomes varied perspectives and celebrates individuality
- Opportunity to join a rapidly growing, award-winning global beauty company