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Apex Wheels
Apex Wheels
11 – 50 Employees
Automotive
Apex Wheels is an automotive company focused on aftermarket wheels and related accessories. Its product range includes wheels, spacers, center caps, TPMS and valve stems, and centering rings. The company also provides vehicle fitment guides and customer support to help customers choose and use its products. Apex Wheels serves wholesale dealers through a dealer portal and offers a replacement program. No hiring details are provided in the available company information.
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Director of eCommerce Growth

Lead Apex Wheels’ direct-to-consumer eCommerce growth, with ownership of revenue, conversion, merchandising, experimentation, and the digital customer experience.

USUnited States
$120,000 – $180,000 / year
RemoteFull-timeLeadEnglish RequiredEcommerce
Magento

Description

  • Own direct-to-consumer eCommerce revenue and performance across monthly, quarterly, and annual periods.
  • Set channel KPIs, baselines, targets, thresholds, and plans aligned with company forecasts and marketing priorities.
  • Forecast monthly channel contribution and explain variances proactively.
  • Advise the CMO and executive team on eCommerce strategy, programs, budgets, and whether work should be handled internally or externally.
  • Lead ongoing experimentation and optimization, including prioritization, hypotheses, metrics, test duration, decision rules, and delivery cadence.
  • Test pricing, shipping offers, protection, financing, bundles, warranties, installation add-ons, accessory flows, fitment, product pages, navigation, search, cart, checkout, landing pages, and content.
  • Assess test results and recommend follow-up actions.
  • Coordinate release and commercial calendars with marketing and campaign leads.
  • Manage merchandising, pricing, promotions, bundles, catalog presentation, fitment logic, imagery, content standards, cross-sells, and accessory placement.
  • Plan promotions with brand and performance marketing teams and report on results.
  • Set the site roadmap and guide technical delivery without directly managing the development team.
  • Oversee agencies, the eCommerce Systems Administrator, and other resources to meet scope, schedule, budget, and quality expectations.
  • Establish standards for uptime, page speed, product data accuracy, bug resolution, tagging, pixels, UTM structure, GA4 events, conversion tracking, and attribution.
  • Document and maintain eCommerce systems, procedures, and access.
  • Evaluate and pilot AI for product discovery, conversion, customer service, reporting, analysis, and workflow automation.
  • Create internal AI tools and share findings with marketing leadership.
  • Lead the eCommerce team, including hiring, coaching, performance reviews, compensation reviews, and exits.
  • Manage consultants, contractors, and agencies while overseeing budgets and margins.
  • Travel domestically each quarter for team-building events and annually or semi-annually for leadership summits.

Requirements

  • Bachelor’s degree in business, marketing, or a related discipline, or equivalent professional experience.
  • At least 10 years in eCommerce or direct-to-consumer work, including 3 or more years accountable for revenue or contribution targets.
  • At least 3 years managing a team, including hiring, coaching, performance management, and termination.
  • At least 3 years directing external developers, designers, and agencies on scope, budgets, and deadlines.
  • Experience working within an integrated marketing organization alongside brand, performance, lifecycle, and creative teams.
  • Track record of owning a structured experimentation program with a test backlog, hypotheses, success measures, documented outcomes, and quantified business impact.
  • Experience leading merchandising and offer strategy, including pricing, promotions, bundles, shipping offers, and margin-aware attach-rate programs.
  • Strong analytics and reporting skills, including GA4 and dashboard development.
  • Broad knowledge of eCommerce technology, commerce and CMS platforms, tag management, pixels, A/B testing tools, email platforms, heat mapping, and session replay.
  • Magento experience is a plus.
  • Active interest in emerging AI and hands-on experience creating AI tools for reporting, analysis, and workflows.
  • Ability to use modern AI tools resourcefully and build internal tools.
  • Final candidates offered the role must complete a criminal background check.
  • Business judgment for margin calculations, forecasting, and defending recommendations.
  • Clear written and verbal communication, including executive communication and translating needs into technical scope.
  • Curiosity about new technology and sound judgment in distinguishing proven capabilities from demos.
  • Comfort making decisions with incomplete data and adjusting quickly.
  • Organized, self-directed approach to prioritizing competing work and running projects independently.
  • Ability to read, write, speak, and understand English.
  • Motorsports or aftermarket performance experience is welcome; product enthusiasm and automotive knowledge, or the ability to learn quickly, are valued.

Benefits

  • Opportunity to earn additional compensation through a short-term incentive plan.
  • Medical coverage pays 100% of monthly premiums for employees and dependents under age 14 on base plans.
  • The company contributes toward premiums for dependents over age 14.
  • Choice of medical plans and access to a health savings account.
  • Mental health support.
  • Gym membership discounts.
  • Base dental and vision plans cover 100% of employees’ monthly premiums.
  • Lower-cost dental and vision upgrades are available, including orthodontic coverage.
  • 401(k) plan with company contributions.
  • Paid sick leave.
  • Vacation time.
  • 11 paid company holidays, including Juneteenth and Indigenous Peoples’ Day.
  • Motorsports lifestyle reimbursements may cover spectator tickets, karting and instruction, sim-racing equipment, track-day insurance, SCCA-compliant gear, and premium events.
  • Employee product discounts and free merchandise.
  • Eligible employees may apply for the SEMA college grant and loan forgiveness program.
  • Remote work from almost anywhere in the contiguous United States.
  • Casual dress in the office.
  • In-person company gatherings include sim racing, karting, spectator events, and visits to Northern California.
  • A paid, short-term finalist assignment may be offered during the selection process.

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