Praxis
Praxis
Praxis is a healthcare and consulting company that helps connect patients with clinical trial opportunities. Founded in 2002, it develops customized recruitment programs for studies across therapeutic areas, combining specialized tools, patient engagement strategies, and data insights to identify suitable participants worldwide and support a more informed patient journey through clinical research.

Digital Marketing Strategist – Remote

Lead digital strategy for Praxis Precision Medicines’ CNS drug portfolios, including Developmental and Epileptic Encephalopathy and Movement Disorder programs. Shape channel planning, marketing technology, CRM, analytics, and cross-functional delivery.

Description

  • Own portfolio digital marketing strategy and channel planning across Developmental and Epileptic Encephalopathy and Movement Disorder programs
  • Convert brand strategy into priorities for websites, digital media, CRM, and marketing technology
  • Define the digital operating model, including ownership, decision rights, working practices, and standards
  • Prioritize and deliver initiatives spanning digital products, platforms, data, technology, and activation
  • Partner with Commercial Excellence Engineers, Digital/IT, and agencies to deliver digital experiences and execution
  • Advance capabilities in personalization, measurement, CRM, marketing technology, and data use
  • Set measurement frameworks, KPIs, and actionable insights to support ongoing improvement
  • Create scalable digital standards and best practices across brands and audiences
  • Influence decisions and align stakeholders across a complex, highly matrixed organization

Requirements

  • Bachelor’s degree is required
  • Substantial experience leading digital marketing strategy in pharmaceutical, biotechnology, healthcare, or another highly regulated sector
  • Track record of creating portfolio-level digital strategies and converting them into channel roadmaps, investment priorities, and execution plans
  • Advanced knowledge of digital marketing ecosystems, including websites, digital media, CRM, marketing technology, data, analytics, and agency models
  • Experience working with business, technology, commercial operations, and external agency teams on complex digital initiatives
  • Strong strategic and operational leadership capabilities
  • Ability to influence effectively, align senior stakeholders, and bring clarity to complex cross-functional settings
  • Sound commercial judgment and a customer-focused approach
  • Experience building processes, capabilities, and teams in a fast-changing environment
  • Excellent communication skills
  • Entrepreneurial approach, strong ownership, and confidence working with ambiguity and urgency
  • Willingness and flexibility to travel when needed
  • Ability to use computers, devices, and office equipment regularly; communicate clearly; perform occasional movement, screen-based work, and basic hand coordination; and maintain sustained focus

Benefits

  • Employer covers 99% of medical, dental, and vision plan premiums
  • Employer-paid life insurance
  • Employer-paid accidental death and dismemberment coverage
  • Employer-paid disability coverage
  • Voluntary plans for customized coverage
  • Dollar-for-dollar 401(k) contributions matched up to 6% of eligible contributions
  • Long-term equity incentives
  • Employee stock purchase plan
  • Discretionary quarterly bonus
  • Highly flexible wellness benefit
  • Generous paid time off
  • Paid holidays
  • Company-wide shutdown periods

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