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PlusMinusOne
PlusMinusOne
51 – 200 Employees
Artificial IntelligenceConsultingMarketing
PlusMinusOne is a mobile-first app studio building consumer products across utilities, photo and media, plant identification, and AI. Its apps include storage cleanup tools, photo printing and photobooks, Pixy AI Photo Studio, Planty for plant care and identification, an AI math-learning app, and scanner, fax, and call-recording tools. The team focuses on experimentation and mobile user experience as it develops apps across multiple categories. Its work spans product design and development, with hiring context tied to a range of consumer app projects.
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CRM and Lifecycle Marketing Manager

Lead personalized CRM campaigns and automated customer journeys for PlusMinusOne’s e-commerce sites and subscription apps. Focus on improving engagement, retention, and revenue through segmentation, experimentation, and performance analysis.

TRTürkiyeHybridFull-timeJuniorMiddleNo degree requiredEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Lead lifecycle marketing across e-commerce sites and subscription mobile apps to improve engagement, retention, and revenue.
  • Analyze customer behavior, purchase history, and subscription activity to identify opportunities and create actionable segments.
  • Plan and deliver seasonal promotions, special offers, and personalized campaigns through email, push notifications, and in-app messaging.
  • Optimize customer journeys spanning onboarding, abandoned checkouts, post-purchase engagement, cross-selling, churn prevention, reactivation, and win-back.
  • Use AI tools to speed campaign development, strengthen personalization, and uncover optimization opportunities.
  • Run A/B tests on messaging, offers, audiences, and timing, measuring effects on conversion, retention, and revenue.
  • Tailor messaging to user segments and partner with Growth and Product teams on activation, trial-to-paid conversion, and subscription retention.
  • Track campaign performance and incremental impact, using findings to improve repeat purchases, retention, and lifetime value.

Requirements

  • At least two years of practical experience in CRM, lifecycle, retention, or growth marketing, preferably in e-commerce, subscription businesses, or consumer mobile apps.
  • Strong analytical ability to find growth opportunities through behavioral, funnel, and cohort analysis, and customer segmentation.
  • Demonstrated ability to plan, launch, and optimize lifecycle campaigns across email, push notifications, and in-app messaging.
  • Able to independently identify, prioritize, and deliver lifecycle growth initiatives, owning strategy, execution, and performance analysis.
  • Practical use of AI tools for analysis, campaign planning, content creation, and marketing efficiency.
  • Hands-on experience with platforms such as Braze, Customer.io, Insider, Klaviyo, or OneSignal, including behavioral triggers and automated journeys.
  • An experimentation mindset and experience running A/B tests to improve retention, conversion, repeat purchases, and lifetime value.
  • Strong English copywriting, initiative, and ability to work independently in a fast-paced startup.

Benefits

  • Work on products reaching millions of users worldwide and contribute to the future of mobile.
  • Join a motivated team that values each member’s ideas.
  • Hybrid schedule with three days each week at the Kabataş office in Istanbul.
  • Five additional paid vacation days from the first year, with more days as seniority increases.
  • Performance-based bonuses paid twice yearly.
  • Opportunity to own stock options after the first year.
  • Private health insurance.
  • Lunch and transportation allowances.
  • Reimbursement for education, courses, sports, hobbies, and related activities.
  • A MacBook, iPhone, Magic Mouse, Magic Keyboard, and other hardware needed for the role.

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