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Alcumus develops technology and services for compliance and risk management, helping organizations maintain health and safety standards, manage operational risk, and meet regulatory obligations. Its solutions support businesses across sectors including consulting, healthcare, and logistics, with a focus on making compliance processes more efficient and improving workforce safety.
B2B Growth Marketing Manager
Lead B2B growth marketing for a workplace safety solutions provider. Own campaigns, pipeline generation, account-based marketing, and customer expansion.
Description
- Own the annual marketing plan, target-account priorities, and pipeline goals.
- Build integrated campaigns with Product Marketing and the internal agency.
- Partner with Sales to generate pipeline, run account-based marketing, expand customers, and pursue strategic opportunities.
- Represent the company at conferences and industry associations, and lead partnerships and executive engagement programs.
- Set editorial priorities for campaigns, customer stories, thought leadership, and other content.
- Track and improve pipeline, account engagement, campaign performance, and market penetration.
- Report to the Vice President of Marketing.
Requirements
- Advanced spoken and written English is required for working with international clients, partners, and subsidiaries.
- Two to five years of B2B marketing experience, focused on growth marketing, demand generation, or field and event marketing.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline, or equivalent professional experience.
- Experience developing and owning a growth strategy, annual marketing plan, and account-based marketing program.
- Experience working with Sales on pipeline generation, customer expansion, and strategic account opportunities.
- Experience developing integrated multichannel campaigns with Product Marketing and agency partners.
- Strong analytical skills and experience tracking and improving pipeline, engagement, and campaign performance.
- Excellent communication and relationship-building skills.
- B2B SaaS, technology, or regulated-market experience is an asset.
- Agency experience is an asset.
- Familiarity with account-based marketing and CRM or marketing automation tools is an asset.
- French and English bilingualism is an asset.
Benefits
- Comprehensive mental health and well-being support.
- At least three weeks of vacation to start.
- Wellness days and an annual day for giving back.
- Comprehensive medical and dental coverage.
- Company closure at year-end.
- LinkedIn Learning access for skill-building and professional development.
- Candidates may request accommodations during the recruitment process.
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