Bank of America बैंकिंग, वित्त और फिनटेक के क्षेत्र में कार्य करने वाली एक वैश्विक वित्तीय संस्था है। इसकी सेवाओं में व्यक्तिगत बैंकिंग, छोटे व्यवसायों के लिए सहायता, धन प्रबंधन, निवेश सेवाएँ और व्यक्तियों, व्यवसायों तथा संस्थानों के लिए पूंजी बाजारों तक पहुँच शामिल है। कंपनी टिकाऊ वित्त, विविधता पहलों और सामुदायिक विकास कार्यक्रमों के माध्यम से जिम्मेदार विकास पर भी ध्यान देती है।
Marketing Director, Transformation and Brand Strategy — Bank of America, Boston
Lead digital transformation and brand strategy for Bank of America Consumer Investments in an onsite Boston role. Drive integrated client experiences, growth, retention, and measurable marketing performance.
विवरण
- Create marketing strategies for medium- and large-scale programs, products, and processes
- Direct the multiyear transformation of digital sales and marketing pages
- Oversee MVP launches, performance management, research, content personalization, and later releases
- Advance the integrated Bank of America and Merrill sales ecosystem vision
- Guide AI/LLM, search optimization, and emerging discovery initiatives
- Collaborate with Digital Marketing, Digital, Technology, Brand, CCOE, AMI, business, risk, legal, and compliance teams
- Set strategy for digital sales pages and contribute to governance and approval activities
- Define objectives, success metrics, learning agendas, and executive reporting
- Convert performance findings into roadmap recommendations
- Coordinate connected workstreams, dependencies, resources, risks, and senior-level decisions
- Build and refine the Consumer Investments value proposition and market positioning
- Turn research, competitive intelligence, business priorities, and audience needs into brand and growth strategies
- Coordinate Marketing, executives, Brand, Research, Product, Digital, Channel, and agency partners
- Create integrated media strategies and support potential campaigns
- Maintain a consistent value proposition across paid, owned, digital, sales, and advisor channels
- Apply market and performance insights to improve differentiation, relationships, and prospective investor consideration
- Manage strategic partnerships and ensure agencies and internal partners deliver against expectations
आवश्यकताएँ
- High school diploma, GED, secondary education, or equivalent required
- At least 7 years of relevant experience
- Strategic planning and product management expertise
- Proven ability to build partnerships and lead cross-functional teams
- Excellent written and verbal communication skills
- Experience working across products
- Background leading large-scale strategic initiatives with varied stakeholder groups
- Ability to manage multiple efforts with different deadlines
- Proficiency with Microsoft Office, including PowerPoint, Excel, and Teams
- Strong analytical and problem-solving capabilities
- Strong program and project leadership skills
- Ability to manage workstreams, agencies, budgets, dependencies, and deadlines
- Ability to apply research, analytics, and performance data to complex decisions and strategic recommendations
- Experience working in highly regulated environments and managing risk, legal, and compliance requirements
- Strong communication and presentation skills in a matrixed organization
- FDIC hiring restrictions apply to individuals with certain specified criminal histories
- Ability to work onsite under the workplace excellence policy if selected
लाभ
- Competitive, flexible, and affordable benefits
- Resources supporting physical, emotional, and financial well-being
- Opportunities for learning, growth, and meaningful impact
- Paid time off
- Employee resources and support
- Annual discretionary award based on individual, line-of-business or group, and company performance
- Eligibility for benefits