Kantar
Kantar
Kantar एक वैश्विक डेटा इनसाइट्स और कंसल्टिंग कंपनी है, जो संगठनों को उपभोक्ताओं, ब्रांडों और बाजारों के बारे में बेहतर निर्णय लेने में मदद करती है। इसका काम ब्रांड रणनीति, उपभोक्ता व्यवहार, क्रिएटिव प्रभावशीलता और ग्राहक अनुभव जैसे क्षेत्रों में अनुसंधान, एनालिटिक्स, प्रौद्योगिकी उत्पादों और डिजिटल प्लेटफ़ॉर्म को एक साथ लाता है। Kantar ऑटोमोटिव, उपभोक्ता पैकेज्ड वस्तुओं, ऊर्जा, वित्तीय सेवाओं, मीडिया, रिटेल और प्रौद्योगिकी सहित क्षेत्रों में संगठनों का समर्थन करती है तथा विकास, नवाचार और बेहतर ब्रांड प्रदर्शन के लिए साक्ष्य-आधारित मार्गदर्शन प्रदान करती है। वैश्विक बाजारों में काम करने वाले लगभग 28,000 सहकर्मियों के साथ Kantar मार्केटिंग, कंसल्टिंग और मीडिया की विशेषज्ञता को जोड़कर जटिल ऑडियंस और बाजार डेटा को व्यावहारिक व्यावसायिक अंतर्दृष्टि में बदलती है।

Director, Client Service – Marketing Science (Chicago Hybrid)

Lead marketing science for Kantar by directing cross-channel measurement, experimentation, and attribution initiatives. Turn analytical findings into clear media investment and optimization recommendations for clients.

विवरण

  • Direct cross-channel media measurement plans that support strategy and business goals
  • Turn measurement frameworks into polished analyses, dashboards, and client presentations
  • Evaluate campaign and ongoing program performance, then recommend optimization actions
  • Use multi-touch attribution to assess channel contribution and guide media investment
  • Work with Analytics partners to embed measurement outputs in planning and optimization processes
  • Maintain practical knowledge of Marketing Mix Modeling, including LIFT and LIFT+ solutions
  • Plan and deliver A/B tests, lift studies, and incrementality analyses
  • Assess experimental findings and turn them into practical recommendations
  • Distill complex analytical results into focused insights for clients and internal partners
  • Create presentations that link measurement results to business impact and media or creative improvements
  • Coordinate with media strategy, activation, analytics, and client-facing teams
  • Serve as the primary day-to-day marketing science lead for assigned accounts
  • Coach and mentor junior colleagues informally
  • Strengthen team capabilities through knowledge sharing and best-practice development
  • Spot ways to improve delivery, workflows, and analytical outputs

आवश्यकताएँ

  • Bring 8–12 years of experience in marketing science, marketing analytics, or media measurement on the agency or brand side
  • Demonstrate strong knowledge of cross-channel measurement, attribution, experimentation, and ROI analysis
  • Understand Marketing Mix Modeling and related measurement methods
  • Have supported data-driven media planning and optimization across digital or traditional channels
  • Apply strong quantitative analysis and data interpretation skills
  • Explain data clearly and turn it into useful guidance for business and client stakeholders
  • Work collaboratively and influence partners without direct authority
  • Hold a bachelor’s degree in Statistics, Economics, Marketing, Business, or a related discipline
  • An advanced degree is a plus

लाभ

  • Medical coverage with comprehensive and affordable options across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage
  • Wellness program
  • 401(k) plan with company match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible approach to working
  • Performance-based pay culture
  • Opportunities for career progression
  • Inclusive culture focused on health and wellbeing

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