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Kantar
Kantar
Sponsor pentru viza H1BConsultanțăMarketingMedia
Kantar este o companie globală de consultanță și analiză a datelor, care ajută organizațiile să ia decizii mai bune cu privire la consumatori, mărci și piețe. Activitatea sa combină cercetarea, analiza, produsele tehnologice și platformele digitale în domenii precum strategia de brand, comportamentul consumatorilor, eficiența creativă și experiența clienților. Kantar sprijină organizații din sectoare precum industria auto, bunurile de larg consum, energia, serviciile financiare, media, comerțul cu amănuntul și tehnologia, oferind îndrumare bazată pe dovezi pentru creștere, inovare și îmbunătățirea performanței mărcilor. Cu aproximativ 28.000 de angajați care lucrează pe piețe din întreaga lume, Kantar reunește expertiză în marketing, consultanță și media pentru a transforma datele complexe despre audiențe și piețe în informații practice pentru afaceri.
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Locurile de muncă ale companiei

Director, Client Service – Marketing Science (Chicago Hybrid)

Lead marketing science for Kantar by directing cross-channel measurement, experimentation, and attribution initiatives. Turn analytical findings into clear media investment and optimization recommendations for clients.

USStatele Unite ale AmericiiILIllinoisMAMassachusettsNYNew York
122.000 $ – 145.000 $ / an
HibridNormă întreagăLiderLimbă Obligatorie: englezăReprezentant Servicii CliențiServicii pentru clienți

Descriere

  • Direct cross-channel media measurement plans that support strategy and business goals
  • Turn measurement frameworks into polished analyses, dashboards, and client presentations
  • Evaluate campaign and ongoing program performance, then recommend optimization actions
  • Use multi-touch attribution to assess channel contribution and guide media investment
  • Work with Analytics partners to embed measurement outputs in planning and optimization processes
  • Maintain practical knowledge of Marketing Mix Modeling, including LIFT and LIFT+ solutions
  • Plan and deliver A/B tests, lift studies, and incrementality analyses
  • Assess experimental findings and turn them into practical recommendations
  • Distill complex analytical results into focused insights for clients and internal partners
  • Create presentations that link measurement results to business impact and media or creative improvements
  • Coordinate with media strategy, activation, analytics, and client-facing teams
  • Serve as the primary day-to-day marketing science lead for assigned accounts
  • Coach and mentor junior colleagues informally
  • Strengthen team capabilities through knowledge sharing and best-practice development
  • Spot ways to improve delivery, workflows, and analytical outputs

Cerințe

  • Bring 8–12 years of experience in marketing science, marketing analytics, or media measurement on the agency or brand side
  • Demonstrate strong knowledge of cross-channel measurement, attribution, experimentation, and ROI analysis
  • Understand Marketing Mix Modeling and related measurement methods
  • Have supported data-driven media planning and optimization across digital or traditional channels
  • Apply strong quantitative analysis and data interpretation skills
  • Explain data clearly and turn it into useful guidance for business and client stakeholders
  • Work collaboratively and influence partners without direct authority
  • Hold a bachelor’s degree in Statistics, Economics, Marketing, Business, or a related discipline
  • An advanced degree is a plus

Beneficii

  • Medical coverage with comprehensive and affordable options across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage
  • Wellness program
  • 401(k) plan with company match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible approach to working
  • Performance-based pay culture
  • Opportunities for career progression
  • Inclusive culture focused on health and wellbeing

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