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Kantar is a global data insights and consulting company that helps organizations make better decisions about consumers, brands, and markets. Its work combines research, analytics, technology products, and digital platforms across areas such as brand strategy, consumer behavior, creative effectiveness, and customer experience. Kantar supports organizations in sectors including automotive, consumer packaged goods, energy, financial services, media, retail, and technology, providing evidence-based guidance for growth, innovation, and stronger brand performance. With around 28,000 colleagues working across global markets, Kantar brings together expertise in marketing, consulting, and media to turn complex audience and market data into practical business insight.
Director, Client Service – Marketing Science (Chicago Hybrid)
Lead marketing science for Kantar by directing cross-channel measurement, experimentation, and attribution initiatives. Turn analytical findings into clear media investment and optimization recommendations for clients.
Description
- Direct cross-channel media measurement plans that support strategy and business goals
- Turn measurement frameworks into polished analyses, dashboards, and client presentations
- Evaluate campaign and ongoing program performance, then recommend optimization actions
- Use multi-touch attribution to assess channel contribution and guide media investment
- Work with Analytics partners to embed measurement outputs in planning and optimization processes
- Maintain practical knowledge of Marketing Mix Modeling, including LIFT and LIFT+ solutions
- Plan and deliver A/B tests, lift studies, and incrementality analyses
- Assess experimental findings and turn them into practical recommendations
- Distill complex analytical results into focused insights for clients and internal partners
- Create presentations that link measurement results to business impact and media or creative improvements
- Coordinate with media strategy, activation, analytics, and client-facing teams
- Serve as the primary day-to-day marketing science lead for assigned accounts
- Coach and mentor junior colleagues informally
- Strengthen team capabilities through knowledge sharing and best-practice development
- Spot ways to improve delivery, workflows, and analytical outputs
Requirements
- Bring 8–12 years of experience in marketing science, marketing analytics, or media measurement on the agency or brand side
- Demonstrate strong knowledge of cross-channel measurement, attribution, experimentation, and ROI analysis
- Understand Marketing Mix Modeling and related measurement methods
- Have supported data-driven media planning and optimization across digital or traditional channels
- Apply strong quantitative analysis and data interpretation skills
- Explain data clearly and turn it into useful guidance for business and client stakeholders
- Work collaboratively and influence partners without direct authority
- Hold a bachelor’s degree in Statistics, Economics, Marketing, Business, or a related discipline
- An advanced degree is a plus
Benefits
- Medical coverage with comprehensive and affordable options across a range of health services
- Health Savings Account or Flexible Spending Account
- Dental and vision coverage
- Wellness program
- 401(k) plan with company match
- Tuition reimbursement
- Commuter benefits
- Unlimited paid time off
- Flexible approach to working
- Performance-based pay culture
- Opportunities for career progression
- Inclusive culture focused on health and wellbeing
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