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Atomic
Atomic
51 – 200 Employees
H1B Visa SponsorB2CConsultingMarketing
Atomic is a venture studio that works with entrepreneurs to create and grow startups in consumer and enterprise markets. It brings together capital, co-founder support, and teams across product, engineering, go-to-market, recruiting, finance, and legal operations to help turn early-stage ideas into businesses. Companies it has helped build include Hims & Hers, Bungalow, Replicant, Homebound, and Exowatt.
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Head of Brand and Creative

Lead Golden Child’s brand relaunch across identity, packaging, campaigns, content, and customer experiences. Build its creative team and production process for science-backed dog nutrition products.

USUnited StatesRemoteFull-timeLeadEnglish RequiredBrand Designer

Description

  • Own Golden Child’s brand positioning, visual identity, and voice.
  • Lead the rebrand across customer touchpoints.
  • Set creative standards for design, photography, film, and copy.
  • Direct creative development for food packaging, shipping materials, and the customer’s receiving and serving experience.
  • Partner with Product, Operations, and packaging specialists to take concepts through production.
  • Create packaging systems for new products and potential retail channels.
  • Guide the design of merchandise and mealtime accessories.
  • Develop editorial plans and content about food, veterinary nutrition, and life with dogs.
  • Create recurring formats such as culinary and nutrition films and portraits of dog owners with their pets.
  • Turn technical expertise into accessible stories while preserving nutritional accuracy.
  • Plan long-form films and short edits for social media, the website, email, and paid media.
  • Lead campaign concepts and execution for the relaunch, product launches, customer acquisition, and retention.
  • Work with Growth to develop and test ads, then refine creative based on performance insights.
  • Adapt brand stories into channel-specific materials, including product pages, customer education, and lifecycle communications.
  • Develop creator and tastemaker programs and collaborations.
  • Guide partner briefs, content concepts, gifting, and campaign integration.
  • Find partnership opportunities in food, hospitality, fashion, beauty, and wellness.
  • Lead creative concepts and brand expression for pop-ups, dinners, kitchen visits, and other events.
  • Plan content and customer follow-up before and after events.
  • Coordinate with Growth and Operations on goals, budgets, and production needs.
  • Build and lead a lean in-house creative team alongside freelancers, agencies, and production partners.
  • Manage creative briefs, production budgets, schedules, and delivery.
  • Establish a dependable creative production process for an early-stage company.
  • Direct photography and video from concept through casting, crew and location selection, post-production, and usage rights.
  • Decide which creative capabilities to develop in-house and which to source externally.
  • Collaborate closely with the CMO, founding team, Growth, Culinary, Veterinary Nutrition, Product, and Operations.

Requirements

  • At least eight years of experience in brand and creative roles.
  • Experience leading a multidisciplinary team or substantial creative programs.
  • A portfolio showing a distinctive point of view and strong execution across several areas, such as brand identity, packaging, campaigns, photography, film, and digital.
  • Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led field.
  • Strong art direction and storytelling abilities.
  • Ability to give precise feedback on design and copy.
  • Experience taking packaging or other physical brand materials through production.
  • Experience commissioning and producing photography and video.
  • Clear understanding of production budgets and decisions that affect finished work.
  • Understanding of paid creative and experience collaborating with a Growth team.
  • Experience managing in-house creatives and external collaborators.
  • Comfort developing concepts and staying involved through final details.
  • Resourceful and decisive, with enthusiasm for building at an early stage.
  • Interest in food, design, and the relationship between dogs and their people.
  • A portfolio is required, with an explanation of the applicant’s role in the work shown.

Benefits

  • The company states a commitment to a diverse and inclusive workforce.
  • Equal opportunity employment.
  • The application invites portfolio submissions; this is an application requirement, not a benefit.

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