Atomic is a venture studio that works with entrepreneurs to create and grow startups in consumer and enterprise markets. It brings together capital, co-founder support, and teams across product, engineering, go-to-market, recruiting, finance, and legal operations to help turn early-stage ideas into businesses. Companies it has helped build include Hims & Hers, Bungalow, Replicant, Homebound, and Exowatt.
Head of Brand and Creative
Lead Golden Child’s brand relaunch across identity, packaging, campaigns, content, and customer experiences. Build its creative team and production process for science-backed dog nutrition products.
विवरण
- Own Golden Child’s brand positioning, visual identity, and voice.
- Lead the rebrand across customer touchpoints.
- Set creative standards for design, photography, film, and copy.
- Direct creative development for food packaging, shipping materials, and the customer’s receiving and serving experience.
- Partner with Product, Operations, and packaging specialists to take concepts through production.
- Create packaging systems for new products and potential retail channels.
- Guide the design of merchandise and mealtime accessories.
- Develop editorial plans and content about food, veterinary nutrition, and life with dogs.
- Create recurring formats such as culinary and nutrition films and portraits of dog owners with their pets.
- Turn technical expertise into accessible stories while preserving nutritional accuracy.
- Plan long-form films and short edits for social media, the website, email, and paid media.
- Lead campaign concepts and execution for the relaunch, product launches, customer acquisition, and retention.
- Work with Growth to develop and test ads, then refine creative based on performance insights.
- Adapt brand stories into channel-specific materials, including product pages, customer education, and lifecycle communications.
- Develop creator and tastemaker programs and collaborations.
- Guide partner briefs, content concepts, gifting, and campaign integration.
- Find partnership opportunities in food, hospitality, fashion, beauty, and wellness.
- Lead creative concepts and brand expression for pop-ups, dinners, kitchen visits, and other events.
- Plan content and customer follow-up before and after events.
- Coordinate with Growth and Operations on goals, budgets, and production needs.
- Build and lead a lean in-house creative team alongside freelancers, agencies, and production partners.
- Manage creative briefs, production budgets, schedules, and delivery.
- Establish a dependable creative production process for an early-stage company.
- Direct photography and video from concept through casting, crew and location selection, post-production, and usage rights.
- Decide which creative capabilities to develop in-house and which to source externally.
- Collaborate closely with the CMO, founding team, Growth, Culinary, Veterinary Nutrition, Product, and Operations.
आवश्यकताएँ
- At least eight years of experience in brand and creative roles.
- Experience leading a multidisciplinary team or substantial creative programs.
- A portfolio showing a distinctive point of view and strong execution across several areas, such as brand identity, packaging, campaigns, photography, film, and digital.
- Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led field.
- Strong art direction and storytelling abilities.
- Ability to give precise feedback on design and copy.
- Experience taking packaging or other physical brand materials through production.
- Experience commissioning and producing photography and video.
- Clear understanding of production budgets and decisions that affect finished work.
- Understanding of paid creative and experience collaborating with a Growth team.
- Experience managing in-house creatives and external collaborators.
- Comfort developing concepts and staying involved through final details.
- Resourceful and decisive, with enthusiasm for building at an early stage.
- Interest in food, design, and the relationship between dogs and their people.
- A portfolio is required, with an explanation of the applicant’s role in the work shown.
लाभ
- The company states a commitment to a diverse and inclusive workforce.
- Equal opportunity employment.
- The application invites portfolio submissions; this is an application requirement, not a benefit.