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Maker Lab
Maker Lab
51 – 200 Employees
ConsultingLogisticsMarketing
Maker Lab is a consulting and marketing company that helps brands build stronger in-house capabilities through embedded teams and studio-on-demand services. Its work brings together global, pre-vetted talent—including content creators and social strategists—matched with client needs using AI. Maker Lab focuses on social-first brand building, cultural trends, and hyperlocal content, with teams supporting collaborative delivery across consulting, marketing, and logistics contexts.
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Senior Social Media Lead, APAC

Lead APAC B2B social strategy, campaigns, and paid amplification for Maker Lab’s major technology client. Guide AI adoption, stakeholder alignment, reporting, and a remote team.

SGSingaporeHybridFull-timeSeniorEnglish RequiredSocial Media Manager
Cloud

Description

  • Shape and deliver social strategies and campaigns tailored to APAC markets.
  • Support major global and regional events, targeted campaigns, employee advocacy, and influencer programs.
  • Test emerging AI platforms and interactive social tools for social media use.
  • Improve workflows and content production while tracking platform trends.
  • Prepare quarterly, half-year, and annual review reports.
  • Track OKR progress and create processes and templates that improve team operations.
  • Oversee paid social amplification strategy, execution, and reporting.
  • Coordinate media agency work through regular progress meetings.
  • Advise APAC stakeholders and increase the team’s visibility across Brand, AI, Developer, PR, and Studio groups.
  • Take the lead on high-priority projects as needed.
  • Guide social content development and curation, editorial calendars, and developer engagement.
  • Adapt work to local markets while maintaining the client’s brand in copy and creative assets.
  • Onboard, manage, and mentor a remote team through daily standups and peer pairing.
  • Track social trends, listening insights, and platform changes.
  • Safeguard the brand and coordinate crisis response with PR.

Requirements

  • Bachelor’s degree or equivalent experience.
  • At least 12 years’ experience in technology, marketing, or a related field, with a record of social media strategy and management.
  • Strong knowledge of social platforms, emerging AI tools, and audience behavior.
  • Strategic and creative judgment, including the ability to apply AI and emerging technology to marketing.
  • Demonstrated ability to build and execute social strategies that increase engagement and growth.
  • Ability to analyze metrics and turn findings into actions that address OKR gaps.
  • Ability to influence varied stakeholders and align them around social priorities and the brand mission.
  • Ability to work with local and geographically distributed stakeholders.
  • Strong project management skills and attention to detail.
  • Experience using social media publishing tools such as Sprinklr.
  • Familiarity with platform setup for Google Cloud use cases.
  • B2B or technology industry experience preferred.
  • Proficiency with Buffer, Hootsuite, Sprout Social, Google Analytics, and Meta Business Suite.
  • Excellent spoken and written English communication and presentation skills.

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