Maker Lab ir konsultāciju un mārketinga uzņēmums, kas palīdz zīmoliem stiprināt iekšējās spējas, izmantojot integrētas komandas un pēc pieprasījuma pieejamus studijas pakalpojumus. Uzņēmums ar mākslīgā intelekta palīdzību klientu vajadzībām piemeklē pasaules mēroga, iepriekš pārbaudītu talantu loku, tostarp satura veidotājus un sociālo tīklu stratēģus. Maker Lab koncentrējas uz sociālajos tīklos balstītu zīmolu veidošanu, kultūras tendencēm un hiperlokālu saturu. Komandas atbalsta sadarbībā balstītu darbu konsultāciju, mārketinga un loģistikas jomā.
Senior Social Media Lead, APAC
Lead APAC B2B social strategy, campaigns, and paid amplification for Maker Lab’s major technology client. Guide AI adoption, stakeholder alignment, reporting, and a remote team.
Apraksts
- Shape and deliver social strategies and campaigns tailored to APAC markets.
- Support major global and regional events, targeted campaigns, employee advocacy, and influencer programs.
- Test emerging AI platforms and interactive social tools for social media use.
- Improve workflows and content production while tracking platform trends.
- Prepare quarterly, half-year, and annual review reports.
- Track OKR progress and create processes and templates that improve team operations.
- Oversee paid social amplification strategy, execution, and reporting.
- Coordinate media agency work through regular progress meetings.
- Advise APAC stakeholders and increase the team’s visibility across Brand, AI, Developer, PR, and Studio groups.
- Take the lead on high-priority projects as needed.
- Guide social content development and curation, editorial calendars, and developer engagement.
- Adapt work to local markets while maintaining the client’s brand in copy and creative assets.
- Onboard, manage, and mentor a remote team through daily standups and peer pairing.
- Track social trends, listening insights, and platform changes.
- Safeguard the brand and coordinate crisis response with PR.
Prasības
- Bachelor’s degree or equivalent experience.
- At least 12 years’ experience in technology, marketing, or a related field, with a record of social media strategy and management.
- Strong knowledge of social platforms, emerging AI tools, and audience behavior.
- Strategic and creative judgment, including the ability to apply AI and emerging technology to marketing.
- Demonstrated ability to build and execute social strategies that increase engagement and growth.
- Ability to analyze metrics and turn findings into actions that address OKR gaps.
- Ability to influence varied stakeholders and align them around social priorities and the brand mission.
- Ability to work with local and geographically distributed stakeholders.
- Strong project management skills and attention to detail.
- Experience using social media publishing tools such as Sprinklr.
- Familiarity with platform setup for Google Cloud use cases.
- B2B or technology industry experience preferred.
- Proficiency with Buffer, Hootsuite, Sprout Social, Google Analytics, and Meta Business Suite.
- Excellent spoken and written English communication and presentation skills.