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Wingstop UAE
Wingstop UAE
51 – 200 Xodimlar
B2COziq-ovqat va ichimliklar
Wingstop UAE brings the Dallas-origin chicken wing chain to the United Arab Emirates through its local franchise operation. Across multiple outlets, the quick-service restaurant serves fresh wings with signature sauces and seasoned fries, building its menu around bold, consistent flavors. The business is part of Wingstop’s global franchise network and expansion, with a local presence in the UAE food and beverage sector.
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Kompaniyadagi ish o‘rinlari

Local Marketing Manager, California

Lead field marketing across California, turning Wingstop’s brand strategy into local campaigns, partnerships, and restaurant openings. Build awareness and drive transactions and sales growth across the region.

USAmerika Qo‘shma ShtatlariCAKaliforniyaMasofaviyTo‘liq stavkaO‘rta darajaSeniorTalab Qilinadigan Til: inglizchaMarketing

Tavsif

  • Create and manage annual marketing plans for California markets and restaurants, setting objectives, audiences, tactics, investment guidance, success measures, and execution roles; revisit priorities each quarter.
  • Maintain a current view of local demographics, restaurant trade areas, traffic drivers, competitors, cultural dynamics, community needs, and other factors affecting restaurant performance.
  • Analyze sales, transactions, channels, media, consumers, competitors, and restaurant-level data to diagnose challenges, find growth opportunities, and recommend actions.
  • Work with Operations leaders and Brand Partners to set market goals and coordinated plans that strengthen comparable sales, transactions, customer frequency, brand relevance, and restaurant performance.
  • Allocate resources and marketing budgets according to business opportunity, expected results, operational readiness, and overall brand strategy.
  • Guide regional delivery of national campaigns, keeping them locally relevant, practical for restaurant teams, on brand, and supported by clear instructions and tools.
  • Create effective local initiatives across media, community engagement, cultural events, partnerships, influencers, catering, promotions, and Local Store Marketing.
  • Work with Media and Brand Partners to support existing restaurants and new openings with local media, assess results, and refine spending to increase transactions.
  • Advise Brand Partners on market strategy, local investment, and long-term growth while respecting decision rights and brand standards.
  • Build strong working relationships with Brand Partners and field Operations leaders through business reviews, market visits, planning, and reliable follow-through.
  • Represent Wingstop with community partners, building connections that raise brand awareness and relevance in priority trade areas.
  • Find, assess, negotiate, and manage local partnerships and sponsorships in line with approved procedures, contract terms, brand standards, and expected value.
  • Coordinate and track new restaurant openings across California, covering market entry, media, Local Store Marketing, grand openings, pre-opening awareness, on-site support, and ongoing promotion after launch.
  • Spot underperforming markets and restaurants, develop targeted recovery plans with Operations and Brand Partners, and adapt them as results and conditions change.
  • Coordinate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology to advance strategy and regional growth.
  • Prepare updates, business reviews, and presentations for Brand Partners and Operations leaders on periodic and quarterly sales, marketing activity, business impact, lessons, risks, and recommended actions.
  • Run test-and-learn programs, record results, and apply findings to improve plans, guide future spending, and expand successful local initiatives.
  • Spend substantial time in markets and restaurants observing execution, learning operational realities, engaging with communities, building partner relationships, and finding opportunities beyond reports.
  • Uphold Wingstop’s brand standards and marketing principles while tailoring plans to local market needs.

Talablar

  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or an equivalent mix of education and directly relevant experience.
  • Strong relationship-building and interpersonal skills, including the ability to support Brand Partners, Operations leaders, and cross-functional colleagues.
  • At least five years of progressive experience in marketing, field marketing, or a closely related area.
  • Quick-service restaurant marketing experience; experience in restaurants, retail, or a Brand Partner-operated system is preferred.
  • Self-directed approach and comfort working in a fast-paced environment with ambiguity.
  • Strong analytical ability and experience interpreting business results, consumer insights, media performance, and market data.
  • Advanced Microsoft Excel and PowerPoint skills, plus familiarity with Power BI or similar reporting and data visualization tools.
  • Strong presentation, facilitation, negotiation, and written communication abilities.
  • Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact evaluation.
  • Willingness and ability to travel up to 60% across California and the West Region, including overnight trips, as business needs require.
  • Availability for occasional nonstandard hours, including evenings and weekends, to support openings, events, activations, and urgent restaurant needs.
  • Ability to use a computer and other technology regularly while working remotely, in an office, at restaurants, or while traveling.
  • Ability to work in fast-paced restaurant and kitchen settings and perform on-site tasks that may involve extended walking, standing, lifting, and bending, with reasonable accommodation where applicable.
  • Ability to work indoors and outdoors in varying temperatures and around food, common allergens, industrial equipment, and commercial cleaning products, using required protective equipment where applicable.
  • Must live in or be willing to relocate to the assigned California market in the West Region.

Imtiyozlar

  • Unlimited paid time off for exempt employees.
  • One paid volunteer day of your choice.
  • Eligible roles have a competitive bonus plan.
  • Team member stock purchase plan.
  • Health savings and flexible spending account options.
  • 401(k) match: dollar for dollar on the first 3% contributed, then 50 cents per dollar on the next 2%, for team member contributions up to 5% of eligible compensation.
  • Medical, dental, and vision coverage.
  • Basic life and accidental death and dismemberment insurance provided.
  • Pet insurance.
  • Education assistance.
  • Wellness reimbursement program.
  • Paid maternity and paternity leave.
  • Lunch provided at the office on Tuesdays and Thursdays.
  • Discounts on Wingstop gift cards.
  • On-site game room.

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