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Strava
Strava
201 – 500 Zaposleni
B2CSaaSŠport
Strava je družabna fitnes platforma, usmerjena k potrošnikom, za beleženje, razumevanje in deljenje športnih dejavnosti. Njena mobilna aplikacija se povezuje z napravami GPS za spremljanje teka, kolesarjenja, pohodništva in drugih športov, nato pa te podatke pretvori v kazalnike uspešnosti, orodja za načrtovanje poti in vpoglede v vadbo. Poleg programskih izdelkov kot storitev in neobveznih naročnin Strava podpira dejavno skupnost s klubi, izzivi in viri dejavnosti. Podjetje deluje na stičišču športa, potrošniške tehnologije in družabnega povezovanja, njegove ekipe pa razvijajo izdelke za športnike in širšo fitnes skupnost.
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Delovna mesta v podjetju

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

USZdružene države AmerikeNYNew York
150.000 $ – 160.000 $ / leto
HibridnoPolni delovni časSeniorZahtevani Jezik: angleščinaVodja blagovne znamke

Opis

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

Zahteve

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

Ugodnosti

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

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