Strava
Strava
201 – 500 Xodimlar
B2CSaaSSport
Strava sport faoliyatini qayd etish, tushunish va ulashishga yo‘naltirilgan iste’molchilarga mo‘ljallangan ijtimoiy fitnes platformasidir. Uning mobil ilovasi GPS qurilmalariga ulanib, yugurish, velosiped haydash, piyoda sayr qilish va boshqa sport turlarini kuzatadi, so‘ng bu ma’lumotlarni samaradorlik ko‘rsatkichlari, yo‘nalish rejalashtirish vositalari va mashg‘ulotlar haqidagi tahlillarga aylantiradi. Dasturiy ta’minot xizmatlari va ixtiyoriy obunalaridan tashqari, Strava klublar, chaqiriqlar va faoliyat tasmalar orqali faol hamjamiyatni qo‘llab-quvvatlaydi. Kompaniya sport, iste’molchi texnologiyalari va ijtimoiy aloqalar kesishgan nuqtada faoliyat yuritadi, jamoalari esa sportchilar va kengroq fitnes hamjamiyati uchun mahsulotlar yaratadi.

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

Tavsif

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

Talablar

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

Imtiyozlar

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

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