Strava
Strava
201 – 500 कर्मचारी
B2CSaaSखेल
Strava उपभोक्ताओं पर केंद्रित एक सामाजिक फिटनेस प्लेटफ़ॉर्म है, जो एथलेटिक गतिविधियों को रिकॉर्ड करने, समझने और साझा करने के लिए बनाया गया है। इसका मोबाइल ऐप GPS उपकरणों से जुड़कर दौड़ने, साइकिल चलाने, पैदल यात्रा और अन्य खेलों को ट्रैक करता है, फिर उस डेटा को प्रदर्शन संबंधी मेट्रिक्स, मार्ग-योजना उपकरणों और प्रशिक्षण संबंधी अंतर्दृष्टियों में बदल देता है। अपने सॉफ़्टवेयर-ऐज़-ए-सर्विस उत्पादों और वैकल्पिक सदस्यताओं के साथ, Strava क्लबों, चुनौतियों और गतिविधि फ़ीड के माध्यम से एक सक्रिय समुदाय का समर्थन करता है। कंपनी खेल, उपभोक्ता प्रौद्योगिकी और सामाजिक जुड़ाव के संगम पर काम करती है, तथा एथलीटों और व्यापक फिटनेस समुदाय के लिए उत्पाद बनाने वाली टीमों के साथ आगे बढ़ती है।

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

विवरण

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

आवश्यकताएँ

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

लाभ

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

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