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Strava
Strava
201 – 500 Angajați
B2CSaaSSport
Strava este o platformă socială de fitness orientată către consumatori, destinată înregistrării, înțelegerii și distribuirii activităților sportive. Aplicația sa mobilă se conectează la dispozitive GPS pentru a urmări alergarea, ciclismul, drumețiile și alte sporturi, apoi transformă aceste date în indicatori de performanță, instrumente de planificare a traseelor și informații utile pentru antrenament. Pe lângă produsele sale software ca serviciu și abonamentele opționale, Strava susține o comunitate activă prin cluburi, provocări și fluxuri de activitate. Compania se află la intersecția dintre sport, tehnologia pentru consumatori și conexiunea socială, iar echipele sale dezvoltă produse pentru sportivi și pentru comunitatea mai largă a pasionaților de fitness.
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Locurile de muncă ale companiei

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

USStatele Unite ale AmericiiNYNew York
150.000 $ – 160.000 $ / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăManager de brand

Descriere

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

Cerințe

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

Beneficii

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

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