Brand Marketing Manager at Pinterest
PinterestLead culture-shaping campaigns for Pinterest’s visual inspiration platform. Turn cultural insights into strategy and guide activations from brief to results.
Open
Strava is a consumer-focused social fitness platform for recording, understanding, and sharing athletic activity. Its mobile app connects with GPS devices to track running, cycling, hiking, and other sports, then turns that data into performance metrics, route-planning tools, and training insights. Alongside its software-as-a-service products and optional subscriptions, Strava supports an active community through clubs, challenges, and activity feeds. The company operates at the intersection of sports, consumer technology, and social connection, with teams building products for athletes and the broader fitness community.
Senior Brand Manager, Campaigns and Strategy at Strava
Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.
Description
- Lead flagship brand campaigns from initial brief through delivery and evaluation.
- Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
- Coordinate go-to-market launch plans and timing with Product Marketing.
- Work with Athlete & Community Partnerships on athlete, creator, and community programs.
- Extend content from Athlete & Community Partnerships across paid and organic channels.
- Brief and guide external social and creative collaborators.
- Help develop the brand platform ahead of its launch.
- Use performance and brand health data to inform campaign plans, reviews, and investment choices.
- Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
- Share campaign results and brand impact with marketing leaders.
Requirements
- Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
- Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
- Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
- Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
- Good creative judgment and experience guiding external agencies, creators, and production partners.
- Excellent writing skills, including the ability to produce effective campaign briefs.
- Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
- Available to work in the New York City office three days each week.
Benefits
- Equity.
- Benefits details are available through the employer’s benefits link.
- Flexible hybrid work arrangement.
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