Strava
Strava
201 – 500 Қызметкерлер
B2CSaaSСпорт
Strava — спорттық белсенділікті жазуға, түсінуге және бөлісуге бағытталған тұтынушыларға арналған әлеуметтік фитнес платформасы. Оның мобильді қолданбасы GPS құрылғыларына қосылып, жүгіруді, велосипед тебуді, жаяу серуендеуді және басқа спорт түрлерін бақылайды, содан кейін бұл деректерді өнімділік көрсеткіштеріне, маршрут жоспарлау құралдарына және жаттығу туралы пайдалы түсініктерге айналдырады. Strava бағдарламалық жасақтама қызметі ретіндегі өнімдері мен қосымша жазылымдарымен қатар, клубтар, сын-қатерлер және белсенділік арналары арқылы белсенді қауымдастықты қолдайды. Компания спорт, тұтынушылық технологиялар және әлеуметтік байланыс тоғысқан жерде жұмыс істейді, ал оның командалары спортшылар мен кеңірек фитнес қауымдастығына арналған өнімдер әзірлейді.

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

Сипаттама

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

Талаптар

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

Артықшылықтар

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

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