Strava
Strava
201 – 500 Darbinieki
B2CSaaSSports
Strava ir patērētājiem paredzēta sociālā fitnesa platforma sportisko aktivitāšu reģistrēšanai, izpratnei un kopīgošanai. Tās mobilā lietotne savienojas ar GPS ierīcēm, lai izsekotu skriešanai, riteņbraukšanai, pārgājieniem un citiem sporta veidiem, pēc tam pārvēršot šos datus veiktspējas rādītājos, maršrutu plānošanas rīkos un treniņu atziņās. Papildus programmatūras kā pakalpojuma produktiem un izvēles abonementiem Strava atbalsta aktīvu kopienu ar klubiem, izaicinājumiem un aktivitāšu plūsmām. Uzņēmums darbojas sporta, patērētāju tehnoloģiju un sociālās saiknes krustpunktā, un tā komandas veido produktus sportistiem un plašākai fitnesa kopienai.

Senior Brand Manager, Campaigns and Strategy at Strava

Lead major brand campaigns for Strava’s fitness app for active people. Shape integrated media, social, influencer, partnership, and brand platform work.

Apraksts

  • Lead flagship brand campaigns from initial brief through delivery and evaluation.
  • Develop campaign briefs that turn brand strategy into coordinated, multichannel work.
  • Coordinate go-to-market launch plans and timing with Product Marketing.
  • Work with Athlete & Community Partnerships on athlete, creator, and community programs.
  • Extend content from Athlete & Community Partnerships across paid and organic channels.
  • Brief and guide external social and creative collaborators.
  • Help develop the brand platform ahead of its launch.
  • Use performance and brand health data to inform campaign plans, reviews, and investment choices.
  • Assume responsibility for selected flagship campaigns currently led by the Director of Brand & Social.
  • Share campaign results and brand impact with marketing leaders.

Prasības

  • Significant brand or integrated marketing experience, including campaign strategy ownership from brief to delivery at flagship or portfolio scale.
  • Able to collaborate closely with product marketing and cross-functional teams on go-to-market timing; launch operations are owned by others.
  • Familiarity with paid media planning and organic growth approaches, including social, influencer, and partnership marketing.
  • Strong analytical judgment and confidence using performance and brand health data to make and explain investment decisions.
  • Good creative judgment and experience guiding external agencies, creators, and production partners.
  • Excellent writing skills, including the ability to produce effective campaign briefs.
  • Experience working with community, partnerships, or athlete and creator relations teams is a strong advantage.
  • Available to work in the New York City office three days each week.

Priekšrocības

  • Equity.
  • Benefits details are available through the employer’s benefits link.
  • Flexible hybrid work arrangement.

Saistītās vakances

Blue Nile

Assistant Brand Marketing Manager at Blue Nile — New York, Hybrid

Blue Nile

Help shape Blue Nile’s certified diamond and fine jewelry brand through campaigns across multiple channels. Coordinate launches, partnerships, and marketing performance improvements.

Atvērt
Creative Artists Agency

Zīmola vadītājs licencēšanas jomā uzņēmumā Creative Artists Agency

Creative Artists Agency

Creative Artists Agency meklē pilnas slodzes zīmola vadītāju, kas vadītu izklaides un sporta zīmolu licencēšanu, produktu izstrādi un komerciālo izaugsmi. Šis amats ietver licenču saņēmēju partnerību un starpfunkcionālu programmu vadību hibrīddarba režīmā Ņujorkā vai Maiami.

Atvērt
Spectrum Science - a GHMC Company

Vecākais viceprezidents zīmola stratēģijas jomā – hibrīddarbs, Amerikas Savienotās Valstis

Spectrum Science - a GHMC Company

Vadiet uz atziņām balstītu veselības aprūpes zīmola stratēģiju farmācijas, biotehnoloģiju un patērētāju klientiem. Veidojiet integrētas programmas, vadības partnerības, izaugsmes iespējas un attīstiet vecākos stratēģijas talantus.

Atvērt