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Blue Nile is an online jewelry retailer specializing in certified diamonds, engagement rings, and fine jewelry. Its selection includes GIA- and AGSL-certified diamonds, alongside educational resources that help shoppers compare options and choose a piece. The company emphasizes customer service and value across its ecommerce shopping experience.
Assistant Brand Marketing Manager at Blue Nile — New York, Hybrid
Help shape Blue Nile’s certified diamond and fine jewelry brand through campaigns across multiple channels. Coordinate launches, partnerships, and marketing performance improvements.
United States
New York$115,000 – $130,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand ManagerDescription
- Plan and deliver brand campaigns across digital, social, influencer, public relations, and experiential channels.
- Help develop brand stories and messaging that stay consistent across customer touchpoints.
- Partner with creative, performance marketing, and product teams to connect marketing work with business goals.
- Research markets and competitors to spot trends and opportunities for brand growth.
- Track campaign results and brand health, then share insights and recommendations to improve performance.
- Coordinate brand partnerships and collaborations, supporting effective delivery and strategic alignment.
- Plan and deliver seasonal marketing programs, product launches, and promotional campaigns.
- Keep brand guidelines and messaging consistent across marketing channels.
Requirements
- Bachelor’s degree in marketing, communications, or a related discipline.
- At least four years of brand marketing experience, ideally in luxury, retail, fashion, or ecommerce.
- Strong knowledge of digital marketing, social media, influencer strategy, and public relations.
- Experience partnering with creative teams, developing content, and delivering multichannel marketing.
- Analytical approach, with the ability to track marketing results and provide strategic insights.
- Strong communication and project management skills, with experience collaborating across teams.
- Blue Nile does not sponsor new applicants for employment authorization for this role.
Benefits
- Medical, dental, vision, and prescription coverage
- 401(k) plan with company matching
- Flexible spending account
- Health savings account
- Tuition reimbursement
- Employee discount
- Parental leave
- Life insurance
- Paid time off
- Career advancement opportunities
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