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Seminole Gaming
Seminole Gaming
GostinstvoIgre na srečo
Seminole Gaming je veja plemena Seminole s Floride, ki se ukvarja z igralniškimi in hotelskimi dejavnostmi. Podjetje upravlja hotele in igralnice Seminole Hard Rock ter še pet drugih igralnic Seminole po Floridi. Njegova zgodovina vključuje odprtje prve dvorane za bingo z visokimi vložki in igralnice v Združenih državah Amerike leta 1979, nato pa še prevzem družbe Hard Rock International s strani plemena Seminole leta 2007. Seminole Gaming poudarja tudi raznolikost, enakost in vključevanje v svoji delovni sili ter poslovanju.
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Delovna mesta v podjetju

Regional Director, Paid Digital Marketing - Seminole Gaming

Lead paid search, paid social, and Ticketmaster marketing for Hard Rock International and Seminole Gaming entertainment and hospitality properties. The role focuses on ticket sales, attribution, audience targeting, campaign optimization, and media performance.

USZdružene države AmerikeFLFloridaNa lokacijiPolni delovni časVodjaZahtevani Jezik: angleščinaDigitalno trženje

Opis

  • Set the strategy and oversee execution for paid digital and social campaigns across Hard Rock International and Seminole Gaming properties.
  • Manage the direct marketing relationship with Ticketmaster, including budget distribution, strategic planning, and entertainment campaign delivery.
  • Deploy Ticketmaster marketing assets for designated Hard Rock Live venues across digital, social, email, and Live Analytics channels.
  • Implement and resolve tracking issues across owned and operated channels supporting Hard Rock Live campaigns.
  • Run paid digital and social campaigns across Google, Meta, TikTok, YouTube, and other media buying platforms.
  • Act as a strategic advisor and central resource for marketing and media buying leaders across properties and divisions.
  • Lead media buying and creative agencies through defined workflows, feedback cycles, and project management.
  • Increase the impact of digital and social deliverables tied to brand partnerships and sponsorships.
  • Build an organic-to-paid process for social amplification, audience growth, and creative learning.
  • Partner with ticketing, entertainment, and analytics leaders to uncover trends, patterns, and optimization opportunities.
  • Activate first-party data through UTM frameworks, audience layering, and suppression-list management.
  • Advance initiatives involving data use, consumer targeting, campaign attribution, competitive analysis, and AI adoption.
  • Track and report on live paid campaigns, investigate anomalies, and shift investment to improve performance.
  • Formulate informed perspectives on platform changes, algorithm updates, and emerging digital marketing trends.

Zahteve

  • At least 10 years of practical experience managing paid digital media.
  • Hands-on ownership of paid social and paid search campaigns, including Meta and Google Ads.
  • Experience with Ticketmaster platforms and tools such as Live Analytics, TM1, and Archtics is strongly preferred.
  • Background in event-focused entertainment marketing, including artist-level attribution, ROAS efficiency, and ticket-sales optimization.
  • Demonstrated success managing campaigns at scale across multiple properties.
  • Strong command of audience targeting, bidding strategy, funnel-specific creative, and conversion optimization.
  • Experience working within a media agency or in close partnership with one.
  • Ability to manage agency-client relationships and hold agency partners accountable.
  • Proven ability to collaborate with senior cross-functional stakeholders and adapt strategy and reporting to their needs.
  • Curiosity about and demonstrated interest in emerging marketing technologies, including AI applications.
  • Proficiency in campaign reporting and data visualization.
  • Ability to extract insights from platform dashboards and turn them into clear recommendations.
  • Excellent communication skills, including the ability to present performance data to nontechnical stakeholders.
  • Working knowledge of Google Ads, SA360, Campaign Manager, Meta Business Manager, TikTok Ads Manager, YouTube, DV360, programmatic display buying, Tealium, and Adobe Analytics.
  • Hands-on experience implementing and troubleshooting campaign measurement, including UTM architecture, tagging governance, and pixel or server-side event tracking.
  • Successful completion of the pre-employment process, including a satisfactory background check.

Ugodnosti

  • Benefits package covering health, future planning, and work-life balance.
  • Team member benefits may differ based on employment status.
  • The employer provides equal employment opportunities.
  • Reasonable accommodation is available upon request for candidates participating in any part of the selection process.

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