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B2BMarketingSaaS
Powered by Search este o agenție de marketing B2B care ajută companiile SaaS să genereze cerere și să conecteze activitățile de marketing cu veniturile. Activitatea sa include optimizarea pentru motoarele de căutare, îmbunătățirea vizibilității în rezultatele generate de inteligența artificială și modelele lingvistice, publicitatea plătită, relațiile publice digitale și construirea de linkuri, marketingul bazat pe conturi, marketingul de conținut, operațiunile de marketing și de venituri în HubSpot, precum și proiectarea și dezvoltarea site-urilor SaaS. Agenția sprijină, de asemenea, programe de marketing dedicate startupurilor și dezvoltatorilor, combinând canale plătite și organice pentru a construi pipeline-ul de vânzări, a atrage clienți potențiali calificați și a îmbunătăți conversia către demonstrații sau perioade de testare. Persoanele aflate în căutarea unui loc de muncă și interesate de creșterea companiilor SaaS, marketingul de performanță, conținut, SEO, operațiuni de venituri sau dezvoltare web pot găsi oportunități aliniate cu această activitate multidisciplinară pentru clienți.

Senior Performance Marketing Strategist, Remote Canada

Lead paid media strategy for B2B companies across Google, LinkedIn, Meta, and Microsoft Ads. Guide senior client relationships while connecting campaign investment to pipeline and revenue.

Descriere

  • Create paid media strategies tied to client objectives and North Star Metrics
  • Forecast results and manage budget pacing against quarterly and annual goals
  • Lead monthly and quarterly business reviews covering performance, tradeoffs, risks, and next steps
  • Guide client discussions toward decisions, priorities, and agreed actions
  • Use AI to support campaign strategy, creative experimentation, and measurement
  • Manage and expand a portfolio of 4–7 B2B clients as the main strategic partner
  • Develop trusted relationships with senior marketing, demand generation, and executive stakeholders
  • Lead client meetings by setting agendas, directing discussions, and addressing challenging questions in real time
  • Share progress, risks, and recommendations proactively
  • Ensure follow-through with clearly assigned actions, owners, and deadlines
  • Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
  • Maintain accurate end-to-end conversion tracking across GA4, GTM, and CRM platforms
  • Investigate performance problems related to tracking, account structure, bidding, creative, or demand
  • Sequence work according to business impact, effort, and practical implementation constraints
  • Review and quality-check all work before launch

Cerințe

  • At least three years of hands-on B2B paid media experience
  • At least one year of experience working in B2B SaaS
  • Previous client-facing strategy experience with ownership of communication as well as execution
  • Demonstrated success meeting MQL, SQL, or pipeline targets for B2B clients
  • Direct management of at least $50,000 in monthly ad spend across multiple accounts
  • Expertise in Google Ads plus experience with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads
  • Working knowledge of GA4, GTM, and CRM attribution, including HubSpot or Salesforce
  • Written and verbal communication skills strong enough to lead senior meetings and defend recommendations under pressure

Beneficii

  • Fully remote work
  • Five weeks of paid time off
  • Competitive compensation with quarterly bonuses
  • Flexible hours with four required overlap hours during the 9 a.m.–5 p.m. EST window
  • Paid professional development, including school, events, and conferences
  • Comprehensive health, dental, and vision coverage for full-time Canadian residents

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