Powered by Search
Powered by Search
11 – 50 Employees
B2BMarketingSaaS
Powered by Search is a B2B marketing agency that helps SaaS companies generate demand and connect marketing activity to revenue. Its work spans search engine optimization, search visibility for AI and language-model results, paid advertising, digital PR and link building, account-based marketing, content marketing, HubSpot marketing operations and revenue operations, and SaaS website design and development. The agency also supports startup and developer-focused marketing programs, combining paid and organic channels to build pipeline, attract qualified leads, and improve demo or trial conversion. Job seekers interested in SaaS growth, performance marketing, content, SEO, revenue operations, or web development may find opportunities aligned with this multidisciplinary client work.

Senior Performance Marketing Strategist, Remote Canada

Lead paid media strategy for B2B companies across Google, LinkedIn, Meta, and Microsoft Ads. Guide senior client relationships while connecting campaign investment to pipeline and revenue.

Description

  • Create paid media strategies tied to client objectives and North Star Metrics
  • Forecast results and manage budget pacing against quarterly and annual goals
  • Lead monthly and quarterly business reviews covering performance, tradeoffs, risks, and next steps
  • Guide client discussions toward decisions, priorities, and agreed actions
  • Use AI to support campaign strategy, creative experimentation, and measurement
  • Manage and expand a portfolio of 4–7 B2B clients as the main strategic partner
  • Develop trusted relationships with senior marketing, demand generation, and executive stakeholders
  • Lead client meetings by setting agendas, directing discussions, and addressing challenging questions in real time
  • Share progress, risks, and recommendations proactively
  • Ensure follow-through with clearly assigned actions, owners, and deadlines
  • Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
  • Maintain accurate end-to-end conversion tracking across GA4, GTM, and CRM platforms
  • Investigate performance problems related to tracking, account structure, bidding, creative, or demand
  • Sequence work according to business impact, effort, and practical implementation constraints
  • Review and quality-check all work before launch

Requirements

  • At least three years of hands-on B2B paid media experience
  • At least one year of experience working in B2B SaaS
  • Previous client-facing strategy experience with ownership of communication as well as execution
  • Demonstrated success meeting MQL, SQL, or pipeline targets for B2B clients
  • Direct management of at least $50,000 in monthly ad spend across multiple accounts
  • Expertise in Google Ads plus experience with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads
  • Working knowledge of GA4, GTM, and CRM attribution, including HubSpot or Salesforce
  • Written and verbal communication skills strong enough to lead senior meetings and defend recommendations under pressure

Benefits

  • Fully remote work
  • Five weeks of paid time off
  • Competitive compensation with quarterly bonuses
  • Flexible hours with four required overlap hours during the 9 a.m.–5 p.m. EST window
  • Paid professional development, including school, events, and conferences
  • Comprehensive health, dental, and vision coverage for full-time Canadian residents

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