Eagle Family Foods
Eagle Family Foods
Eagle Family Foods este o companie din industria alimentară, axată pe îmbunătățirea produselor alimentare de zi cu zi prin inovație atent gândită și gestionarea directă a mărcilor. Bazându-se pe o istorie îndelungată și păstrând în același timp o mentalitate antreprenorială, compania dezvoltă și gestionează mărci destinate consumatorilor, inclusiv Eagle Brand Sweetened Condensed Milk și Hamburger Helper. Activitatea sa se concentrează pe crearea unor produse care răspund bine nevoilor clienților și pe construirea unor echipe implicate în jurul unor nume recunoscute din comerțul cu produse alimentare.

Remote Brand Manager, Snacks – Illinois

Lead strategy, innovation, launches, and performance for Eagle Foods’ snack brand portfolio. The role combines cross-functional marketing leadership, consumer insights, forecasting, and commercial planning.

Descriere

  • Manage the daily operations of a key snack brand portfolio
  • Develop marketing strategies that advance brand growth, innovation, consumer engagement, and performance
  • Coordinate marketing, innovation, pricing, distribution, and cost-reduction initiatives for snack brands
  • Create and deliver annual marketing plans, KPIs, and budgets while assessing ROI and shaping future plans
  • Lead the innovation pipeline and guide products through Stage Gate execution
  • Run weekly team meetings, follow-ups, and issue resolution to keep launches on schedule
  • Work with cross-functional partners on go-to-market plans, brand growth programs, and product launches
  • Create selling stories and marketing materials that support customer-facing sales teams
  • Coordinate retail marketing activities, product and packaging changes, customer requests, and product presentations
  • Contribute marketing activity and expected-lift assumptions to monthly demand forecasts
  • Oversee website content updates and marketing data analysis
  • Prepare competitive assessments and business performance updates
  • Monitor and report on competitor positioning, pricing, marketing, social and digital activity, and results
  • Lead product reviews through panels, sample sourcing, documentation, and review procedures
  • Assess changes and growth drivers in the Popcorn business to guide brand deliverables and future initiatives
  • Recommend updates to price-pack architecture, SKU assortment, and distribution priorities
  • Handle additional responsibilities as assigned

Cerințe

  • Bachelor’s or advanced degree in marketing, business administration, or a related discipline; an MBA is strongly preferred
  • At least four years of traditional CPG brand management experience, preferably in food or beverage
  • Ability to apply business fundamentals and turn insights into sustainable growth strategies and action plans
  • Strong financial judgment, strategic thinking, analytical capability, and communication skills
  • Confidence making independent decisions and influencing stakeholders
  • Project management ability with strong prioritization and multitasking skills across complex initiatives
  • Experience using syndicated research platforms such as Nielsen and consumer household panels
  • Experience leading primary consumer research and combining multiple data sources to produce actionable business insights
  • Proficiency with Excel, PowerPoint, and Word
  • Ability to meet the role’s physical and workplace requirements, including extended computer use, occasional lifting of up to 20 pounds, and work in the stated office environment

Beneficii

  • Reasonable accommodations will be provided to enable employees to perform the essential functions of the role.

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