Eagle Family Foods
Eagle Family Foods
Eagle Family Foods — ұқыпты инновациялар мен брендтерді тәжірибеде басқару арқылы күнделікті азық-түлік өнімдерін жетілдіруге бағытталған азық-түлік компаниясы. Көпжылдық тарихына сүйене отырып, кәсіпкерлік ұстанымын сақтайтын компания Eagle Brand Sweetened Condensed Milk және Hamburger Helper сияқты тұтынушылық брендтерді дамытып, басқарады. Оның жұмысы бөлшек саудадағы азық-түлік саласында тұтынушылардың сұранысына сай өнімдер жасауға және танымал атаулардың артында ұйымшыл командалар қалыптастыруға бағытталған.

Remote Brand Manager, Snacks – Illinois

Lead strategy, innovation, launches, and performance for Eagle Foods’ snack brand portfolio. The role combines cross-functional marketing leadership, consumer insights, forecasting, and commercial planning.

Сипаттама

  • Manage the daily operations of a key snack brand portfolio
  • Develop marketing strategies that advance brand growth, innovation, consumer engagement, and performance
  • Coordinate marketing, innovation, pricing, distribution, and cost-reduction initiatives for snack brands
  • Create and deliver annual marketing plans, KPIs, and budgets while assessing ROI and shaping future plans
  • Lead the innovation pipeline and guide products through Stage Gate execution
  • Run weekly team meetings, follow-ups, and issue resolution to keep launches on schedule
  • Work with cross-functional partners on go-to-market plans, brand growth programs, and product launches
  • Create selling stories and marketing materials that support customer-facing sales teams
  • Coordinate retail marketing activities, product and packaging changes, customer requests, and product presentations
  • Contribute marketing activity and expected-lift assumptions to monthly demand forecasts
  • Oversee website content updates and marketing data analysis
  • Prepare competitive assessments and business performance updates
  • Monitor and report on competitor positioning, pricing, marketing, social and digital activity, and results
  • Lead product reviews through panels, sample sourcing, documentation, and review procedures
  • Assess changes and growth drivers in the Popcorn business to guide brand deliverables and future initiatives
  • Recommend updates to price-pack architecture, SKU assortment, and distribution priorities
  • Handle additional responsibilities as assigned

Талаптар

  • Bachelor’s or advanced degree in marketing, business administration, or a related discipline; an MBA is strongly preferred
  • At least four years of traditional CPG brand management experience, preferably in food or beverage
  • Ability to apply business fundamentals and turn insights into sustainable growth strategies and action plans
  • Strong financial judgment, strategic thinking, analytical capability, and communication skills
  • Confidence making independent decisions and influencing stakeholders
  • Project management ability with strong prioritization and multitasking skills across complex initiatives
  • Experience using syndicated research platforms such as Nielsen and consumer household panels
  • Experience leading primary consumer research and combining multiple data sources to produce actionable business insights
  • Proficiency with Excel, PowerPoint, and Word
  • Ability to meet the role’s physical and workplace requirements, including extended computer use, occasional lifting of up to 20 pounds, and work in the stated office environment

Артықшылықтар

  • Reasonable accommodations will be provided to enable employees to perform the essential functions of the role.

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