Eagle Family Foods
Eagle Family Foods
Eagle Family Foods एक खाद्य कंपनी है, जो सोच-समझकर किए गए नवाचार और व्यावहारिक ब्रांड प्रबंधन के माध्यम से रोज़मर्रा के खाद्य उत्पादों को बेहतर बनाने पर केंद्रित है। अपनी लंबे समय से चली आ रही विरासत को उद्यमशील सोच के साथ आगे बढ़ाते हुए, कंपनी Eagle Brand Sweetened Condensed Milk और Hamburger Helper सहित उपभोक्ता ब्रांड विकसित और प्रबंधित करती है। इसका काम ऐसे उत्पाद बनाने पर केंद्रित है जो ग्राहकों की अच्छी तरह सेवा करें और खुदरा खाद्य क्षेत्र में पहचाने जाने वाले नामों के पीछे समर्पित टीमें तैयार करें।

Remote Brand Manager, Snacks – Illinois

Lead strategy, innovation, launches, and performance for Eagle Foods’ snack brand portfolio. The role combines cross-functional marketing leadership, consumer insights, forecasting, and commercial planning.

विवरण

  • Manage the daily operations of a key snack brand portfolio
  • Develop marketing strategies that advance brand growth, innovation, consumer engagement, and performance
  • Coordinate marketing, innovation, pricing, distribution, and cost-reduction initiatives for snack brands
  • Create and deliver annual marketing plans, KPIs, and budgets while assessing ROI and shaping future plans
  • Lead the innovation pipeline and guide products through Stage Gate execution
  • Run weekly team meetings, follow-ups, and issue resolution to keep launches on schedule
  • Work with cross-functional partners on go-to-market plans, brand growth programs, and product launches
  • Create selling stories and marketing materials that support customer-facing sales teams
  • Coordinate retail marketing activities, product and packaging changes, customer requests, and product presentations
  • Contribute marketing activity and expected-lift assumptions to monthly demand forecasts
  • Oversee website content updates and marketing data analysis
  • Prepare competitive assessments and business performance updates
  • Monitor and report on competitor positioning, pricing, marketing, social and digital activity, and results
  • Lead product reviews through panels, sample sourcing, documentation, and review procedures
  • Assess changes and growth drivers in the Popcorn business to guide brand deliverables and future initiatives
  • Recommend updates to price-pack architecture, SKU assortment, and distribution priorities
  • Handle additional responsibilities as assigned

आवश्यकताएँ

  • Bachelor’s or advanced degree in marketing, business administration, or a related discipline; an MBA is strongly preferred
  • At least four years of traditional CPG brand management experience, preferably in food or beverage
  • Ability to apply business fundamentals and turn insights into sustainable growth strategies and action plans
  • Strong financial judgment, strategic thinking, analytical capability, and communication skills
  • Confidence making independent decisions and influencing stakeholders
  • Project management ability with strong prioritization and multitasking skills across complex initiatives
  • Experience using syndicated research platforms such as Nielsen and consumer household panels
  • Experience leading primary consumer research and combining multiple data sources to produce actionable business insights
  • Proficiency with Excel, PowerPoint, and Word
  • Ability to meet the role’s physical and workplace requirements, including extended computer use, occasional lifting of up to 20 pounds, and work in the stated office environment

लाभ

  • Reasonable accommodations will be provided to enable employees to perform the essential functions of the role.

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