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Everlab
Everlab
11 – 50 Angajați
Asistență medicalăConsultanțăLogistică
Everlab este o companie HealthTech aflată în stadiu incipient, axată pe asistența medicală preventivă. Compania combină cercetarea medicală, software-ul, diagnosticarea și îngrijirea coordonată de clinicieni pentru a oferi programe personalizate de gestionare a riscurilor și optimizare a sănătății. Prin modelul său de clinică susținută de tehnologie, Everlab oferă servicii de membru, consultații de telemedicină, coaching bazat pe date și planuri de îngrijire pe termen lung, sprijinite de echipe clinice la distanță. Compania dezvoltă tehnologii și trasee de îngrijire menite să îi ajute pe membri să identifice din timp riscurile pentru sănătate, să prevină bolile și să își îmbunătățească starea de bine în timp.
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Locurile de muncă ale companiei

Performance Marketing Manager, Meta and Google Ads

Lead Meta and Google Ads acquisition for Everlab’s preventive healthcare platform, growing its B2C customer base through campaign testing and optimisation. Focus on turning prospects into paying members while improving acquisition efficiency.

AUAustraliaHibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăMarketing de performanță
BigQuery

Descriere

  • Manage Everlab’s Meta and Google Ads accounts.
  • Plan, build, and optimise acquisition campaigns across Facebook, Instagram, Google Search, and Performance Max.
  • Oversee campaign structure, setup, budgets, bids, audiences, placements, keywords, search terms, exclusions, ad copy, and creative assets.
  • Design creative testing programmes and expand campaigns that perform well.
  • Spot creative fatigue, audience saturation, wasted spend, and shifts in performance.
  • Share campaign insights to inform creative briefs.
  • Track daily pacing and allocate weekly budgets across Meta and Google.
  • Improve results for qualified leads, deposits, paying members, and customer acquisition cost.
  • Investigate performance issues across media buying, creative, tracking, lead quality, and website conversion.
  • Send weekly performance updates to the Head of Growth.
  • Maintain UTMs and conversion tracking, including Meta Pixel, Conversions API, Google enhanced conversions, and offline conversions.
  • Align ad platform reports with CRM and revenue data.
  • Prioritise upcoming tests and record experiment outcomes.
  • Apply AI to analysis, reporting, ad copy development, and experiment planning, with human review.
  • Follow advertising platform rules and work with internal teams on compliant health marketing and data use.
  • Report to the Head of Growth.

Cerințe

  • At least five years of hands-on performance marketing experience.
  • Have directly managed both Meta and Google Ads.
  • Experience handling substantial B2C budgets; the current hiring benchmark is $500K or more per month.
  • Strong working knowledge of Meta Ads Manager.
  • Confident managing Google Search and Performance Max campaigns.
  • Track record of increasing budgets while keeping acquisition efficient.
  • Able to explain campaign work clearly, covering the starting point, budget, decisions, results, and setbacks.
  • Comfortable building reports or dashboards in Sheets, Looker, or similar tools.
  • Practical knowledge of attribution, conversion delays, offline conversions, and incrementality.
  • Experience working with creative and conversion rate optimisation (CRO) teams.
  • Communicates clearly, exercises commercial judgement, and works independently.
  • Uses AI tools in practice to improve work quality and speed.
  • Preferred: background in health, wellness, subscriptions, or another considered consumer purchase category.
  • Preferred: familiarity with HubSpot, GA4, Mixpanel, BigQuery, or similar measurement tools.
  • Preferred: experience connecting lead quality and later sales outcomes to paid campaign optimisation.
  • Preferred: experience designing incrementality tests or assessing marginal customer acquisition cost at higher spend levels.

Beneficii

  • Hybrid schedule with three office days each week.
  • Flexibility to handle personal commitments outside standard 9-to-5 hours when needed.
  • Full access to Everlab’s health programme after successfully completing probation.
  • Employee Share Option Plan as part of total remuneration.
  • A welcoming, mission-led team.
  • Work focused on preventive health, personalised care, and access to healthcare.

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