Synchrony ir finanšu pakalpojumu uzņēmums, kas koncentrējas uz ikdienas pirkumu finansēšanu veselības aprūpes, mazumtirdzniecības un uzņēmējdarbības vajadzībām. Tā CareCredit produkts nodrošina specializētu veselības aprūpes finansēšanu, savukārt Synchrony Bank piedāvā tiešsaistes uzkrājumu un banku pakalpojumus, kā arī mazumtirdzniecības un veselības aprūpes finansēšanu. Uzņēmums sava plašākā produktu portfeļa ietvaros piedāvā arī uzņēmējdarbības finansēšanas risinājumus.
VP of Event Marketing and Experiences
Lead reputation-building events, conferences, and executive experiences for Synchrony’s financial services business. Connect Corporate Affairs and brand storytelling with measurable audience engagement.
Apraksts
- Lead high-impact events that support business priorities, integrate Corporate Affairs, and engage key audiences.
- Oversee flagship client events, AI and technology conferences, board meetings, hospitality initiatives, and consumer or brand pilots.
- Align event strategy with reputation, communications, advocacy, business and influential audience engagement, and enterprise storytelling.
- Set the purpose, audience, format, and intended outcomes for major external programs.
- Create experiences that strengthen relationships and support follow-up, advocacy, and business impact.
- Keep each event aligned across messaging, content, executive participation, setting, hospitality, and post-event engagement.
- Evaluate the event portfolio and refine delivery models, budgets, agency resources, and measurement.
- Lead ideation, planning, and delivery for high-profile events, including executive preparation, agency briefings, production oversight, run-of-show quality, and stakeholder alignment.
- Manage budgets, agency scopes, vendors, timelines, and production decisions.
- Set success metrics, gather post-event insights, and recommend improvements.
- Handle other duties and special projects as assigned.
Prasības
- Bachelor’s degree, or a high school diploma or GED plus 12 years of progressive related experience in place of a degree.
- At least 7 years of progressive experience in event marketing, experiential marketing, global event production, executive engagement, field marketing, corporate events, or a related discipline.
- Demonstrated leadership of high-visibility external events, such as executive programs, client experiences, industry conferences, summits, hospitality programs, or brand experiences.
- Experience turning business goals and audience insights into event strategies, content formats, executive moments, and measurable engagement plans.
- Experience managing executive participation, agency partners, production teams, vendors, budgets, timelines, and senior stakeholders.
- Strong knowledge of brand narratives, communications planning, reputation-sensitive engagement, and business audience strategy.
- Senior-level experience in event marketing, executive engagement, production, and business-facing experiential strategy.
- Ability and flexibility to travel for business as needed, including 50% or more travel.
- Authorization to work legally in the United States; employment visa sponsorship is unavailable.
- Must be at least 18 years old.
- Must be willing to take a drug test, undergo a background investigation, and provide fingerprints.
- Must meet Section 19 of the Federal Deposit Insurance Act.
- Demonstrated integrity and discretion when handling sensitive, confidential, executive-level, and reputation-bearing work.
- Excellent written, verbal, and interpersonal communication skills.
Priekšrocības
- Annual bonus based on individual and company performance.
- Flexible work options, including working from home near a Hub or from an office.
- In-person engagement activities, including business or team meetings, training, and culture events.
- Employee Resource Groups (ERGs) that provide opportunities to learn and grow.