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Shake Shack
Shake Shack
5 001 – 10 000 Darbuotojai
H1B vizos rėmėjasKelionėsMaistas ir gėrimaiRinkodara
„Shake Shack“ – tai 2004 m. įkurta moderni greito, kasdienio maitinimo ir gėrimų įmonė, geriausiai žinoma dėl mėsainių, sumuštinių su vištiena, dešrainių, banguotų bulvyčių, šaldyto kremo, kokteilių, alaus ir vyno. Jos pakelės restoranų įkvėptose vietose daugiausia dėmesio skiriama šviežiems, paprastiems ingredientams ir aukštesnio lygio kasdienio maitinimosi patirčiai. „Shake Shack“ taip pat palaiko ryšį su klientais per sezonines akcijas, dovanų korteles, firmines prekes ir skaitmenines platformas, padedančias užtikrinti klientų patirtį ir privatumo praktiką.
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Senior Manager, Brand Marketing — Shake Shack

Lead integrated brand and product campaigns for Shake Shack, guiding agency partners and cross-functional teams from strategy through production and launch.

USJungtinės ValstijosNYNiujorkas
142 100 $ – 190 350 $ / metai
HibridinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųPrekės ženklo vadovas

Aprašymas

  • Develop and execute integrated brand and product campaigns.
  • Turn business goals, guest insights, and brand strategy into clear, inspiring briefs.
  • Lead agency and in-house creative teams from concept through production and launch.
  • Keep campaign messaging cohesive across paid media, social, hospitality, merchandising, culinary, and other guest touchpoints.
  • Direct agency partners and internal creative teams through briefs, work sessions, reviews, feedback, and decisions.
  • Align cross-functional teams on campaign strategy and define adaptations for each channel.
  • Manage the full creative workflow, including asset planning, production schedules, approvals, quality checks, trafficking readiness, and final delivery.
  • Uphold Shake Shack’s brand positioning and standards across campaigns, partnerships, and creative work.
  • Work with media, growth, research, and analytics teams to set success measures and apply performance insights.
  • Handle purchase orders, invoices, and vendor setup in Workday.
  • Set campaign roles, decision owners, milestones, dependencies, and approval routes.
  • Create workflows for priorities, schedules, feedback, risks, and next steps.
  • Identify obstacles, resolve gaps, and keep decisions moving.
  • Obtain approvals from legal, operations, regional teams, and other stakeholders.
  • Report to the VP of Brand Marketing.

Reikalavimai

  • Bring 6–8 years of experience in integrated brand marketing, campaign strategy, account management, or a related field.
  • Ideally combine in-house brand work with agency experience, especially agency account management.
  • Show a record of writing strategically focused, creatively motivating briefs that produce effective integrated campaigns.
  • Have experience leading creative and campaign agencies, including briefing, scope and schedule management, feedback, stakeholder alignment, and final delivery.
  • Understand integrated campaign development and production across paid media, digital, social, experiential or hospitality, merchandising, and partner channels.
  • Demonstrate strong project leadership and operational judgment while managing multiple complex campaigns, dependencies, and deliverables.
  • Influence and facilitate across teams, creating clarity, surfacing tradeoffs, and helping groups reach decisions.
  • Bring a proactive, collaborative approach, high standards, reliable follow-through, and comfort in a fast-moving environment.
  • Communicate effectively in writing, conversation, and presentations.
  • Show enthusiasm for culture, food, hospitality, and building brands people want to join.

Privalumai

  • Weekly pay and performance bonuses.
  • Discounts on Shake Shack meals.
  • Corporate discounts on travel, electronics, wellness, leisure activities, and more.
  • Medical, dental, and vision insurance.*
  • Employer-paid life and disability insurance.*
  • 401(k) plan with company match.*
  • Paid time off.*
  • Paid parental leave.*
  • Access to an employee assistance program starting on day one.
  • Pre-tax commuter and parking benefits.
  • Flexible spending and dependent care accounts.*
  • Professional development and growth opportunities.

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