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LEARFIELD
LEARFIELD
1,001 – 5,000 Employees
H1B Visa SponsorMarketingMediaSports
LEARFIELD operates at the intersection of college sports, live events, media, and marketing. The company helps universities, venues, and brands connect with fans through sponsorship programs, multimedia rights, ticketing, licensing, digital marketing, publishing, merchandise, and exclusive content. Its work also includes developing Name, Image, and Likeness opportunities and using technology and data to support partner organizations and fan engagement. LEARFIELD’s team serves audiences across the United States and works with collegiate athletics and live-event stakeholders to build commercial and fan-focused experiences.
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Vice President of Content Strategy and Distribution

Lead content strategy and distribution for Learfield’s collegiate sports properties, with a focus on Big Ten schools. Build teams, grow audience engagement, develop branded content, and identify revenue opportunities.

USUnited StatesNYNew YorkTXTexas
$165,000 – $200,000 / year
On-siteFull-timeLeadEnglish RequiredVice President

Description

  • Set content vision and strategy across collegiate sports properties, especially Big Ten schools.
  • Partner with NIL, athlete marketing, and school teams on student-athlete content plans.
  • Lead and mentor distributed teams of content leaders, producers, creators, and social specialists.
  • Build relationships with athletic department leaders, school social teams, creators, coaches, athletes, and other stakeholders.
  • Tailor content strategies to each property’s brand, audience, priorities, and commercial goals.
  • Deliver strategies that grow audience engagement, content inventory, social performance, and revenue.
  • Work with sales and revenue teams to develop branded content opportunities.
  • Identify content products, formats, franchises, and revenue opportunities that can scale.
  • Set content KPIs and measurement frameworks, using audience and performance data to guide strategy and investment.
  • Assess results across schools, platforms, campaigns, and content franchises, and recommend practical improvements.
  • Set best practices for short-form video, social and branded content, original programming, and emerging formats.
  • Ensure content reflects each school’s voice, culture, and identity while meeting quality standards.
  • Develop repeatable processes and tools to extend successful strategies across the portfolio.
  • Coordinate with branded content, production, sales, distribution, marketing, and internal teams.
  • Help schools increase the value of owned and social platforms through programming, distribution, audience development, and optimization.
  • Track developments in college sports, social media, digital video, streaming, and media.
  • Guide, coach, and mentor content teams supporting individual properties.
  • Set standards for storytelling, voice, tone, quality, and brand alignment.
  • Lead competitive and industry research.
  • Help shape Learfield’s broader content and owned media strategy, including scalable platforms and products.
  • Support senior leaders with strategic planning, business reviews, board presentations, and company-wide initiatives.
  • Work with senior leaders on budgets and resource allocation.
  • Bring stakeholders and resources together to address challenges and uncover opportunities.
  • Build trusted stakeholder relationships and navigate complex issues and competing priorities.

Requirements

  • Bring at least 15 years of experience in content, media, sports, entertainment, branded content, or a related field.
  • Have substantial experience leading content teams and creating strategies for major brands, media platforms, sports properties, or entertainment organizations.
  • Demonstrate leadership, mentoring, and team-building strengths, including a record of developing effective distributed teams across multiple properties, markets, or organizations.
  • Have experience with analytics platforms such as Zoomph.
  • Have experience with project management systems such as Airtable.
  • Experience with Meta Business Suite, TikTok Analytics, and YouTube Studio is preferred.
  • Know college athletics and the college sports media landscape in depth.
  • Bring meaningful experience working with or around Power Four programs, particularly Big Ten institutions.
  • Understand social platforms, digital video, streaming, and emerging media formats.
  • Show a record of developing content strategies that grow audiences and deliver commercial results.
  • Have experience developing branded content and working closely with sales teams, advertisers, and commercial partners.
  • Have experience working directly with senior executives, clients, athletic department leaders, and other senior stakeholders.
  • Understand how content, audience, and commercial strategy connect.
  • Use audience and performance data to guide content strategy, investment, and optimization.
  • Bring excellent communication, writing, and presentation skills.
  • Be able to work at both strategic and executional levels.
  • Show an ability to build trusted relationships and work effectively in complex, multi-stakeholder settings.
  • Be willing and able to travel overnight regularly to partner schools, industry events, and key meetings.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance
  • Additional insurance plans
  • Flexible paid time off, with a minimum of 10 days annually
  • Parental leave
  • 20 paid holidays
  • 401(k) plan with matching contributions
  • Short- and long-term disability coverage
  • Annual discretionary bonus and/or sales compensation based on individual and company performance

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