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LEARFIELD
LEARFIELD
1001 – 5000 Zaposleni
Sponzor vizuma H1BMedijiŠportTrženje
LEARFIELD deluje na stičišču univerzitetnega športa, dogodkov v živo, medijev in trženja. Podjetje univerzam, prizoriščem in blagovnim znamkam pomaga vzpostavljati stik z navijači prek sponzorskih programov, multimedijskih pravic, prodaje vstopnic, licenciranja, digitalnega trženja, založništva, prodaje izdelkov in ekskluzivnih vsebin. Njegovo delo vključuje tudi razvijanje priložnosti, povezanih z imenom, podobo in podobnostjo športnikov, ter uporabo tehnologije in podatkov za podporo partnerskim organizacijam in vključevanju navijačev. Ekipa podjetja nagovarja občinstvo po vseh Združenih državah Amerike ter sodeluje z deležniki univerzitetnega športa in dogodkov v živo pri ustvarjanju komercialnih izkušenj in izkušenj, osredotočenih na navijače.
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Delovna mesta v podjetju

Vice President of Content Strategy and Distribution

Lead content strategy and distribution for Learfield’s collegiate sports properties, with a focus on Big Ten schools. Build teams, grow audience engagement, develop branded content, and identify revenue opportunities.

USZdružene države AmerikeNYNew YorkTXTeksas
165.000 $ – 200.000 $ / leto
Na lokacijiPolni delovni časVodjaZahtevani Jezik: angleščinaPodpredsednik

Opis

  • Set content vision and strategy across collegiate sports properties, especially Big Ten schools.
  • Partner with NIL, athlete marketing, and school teams on student-athlete content plans.
  • Lead and mentor distributed teams of content leaders, producers, creators, and social specialists.
  • Build relationships with athletic department leaders, school social teams, creators, coaches, athletes, and other stakeholders.
  • Tailor content strategies to each property’s brand, audience, priorities, and commercial goals.
  • Deliver strategies that grow audience engagement, content inventory, social performance, and revenue.
  • Work with sales and revenue teams to develop branded content opportunities.
  • Identify content products, formats, franchises, and revenue opportunities that can scale.
  • Set content KPIs and measurement frameworks, using audience and performance data to guide strategy and investment.
  • Assess results across schools, platforms, campaigns, and content franchises, and recommend practical improvements.
  • Set best practices for short-form video, social and branded content, original programming, and emerging formats.
  • Ensure content reflects each school’s voice, culture, and identity while meeting quality standards.
  • Develop repeatable processes and tools to extend successful strategies across the portfolio.
  • Coordinate with branded content, production, sales, distribution, marketing, and internal teams.
  • Help schools increase the value of owned and social platforms through programming, distribution, audience development, and optimization.
  • Track developments in college sports, social media, digital video, streaming, and media.
  • Guide, coach, and mentor content teams supporting individual properties.
  • Set standards for storytelling, voice, tone, quality, and brand alignment.
  • Lead competitive and industry research.
  • Help shape Learfield’s broader content and owned media strategy, including scalable platforms and products.
  • Support senior leaders with strategic planning, business reviews, board presentations, and company-wide initiatives.
  • Work with senior leaders on budgets and resource allocation.
  • Bring stakeholders and resources together to address challenges and uncover opportunities.
  • Build trusted stakeholder relationships and navigate complex issues and competing priorities.

Zahteve

  • Bring at least 15 years of experience in content, media, sports, entertainment, branded content, or a related field.
  • Have substantial experience leading content teams and creating strategies for major brands, media platforms, sports properties, or entertainment organizations.
  • Demonstrate leadership, mentoring, and team-building strengths, including a record of developing effective distributed teams across multiple properties, markets, or organizations.
  • Have experience with analytics platforms such as Zoomph.
  • Have experience with project management systems such as Airtable.
  • Experience with Meta Business Suite, TikTok Analytics, and YouTube Studio is preferred.
  • Know college athletics and the college sports media landscape in depth.
  • Bring meaningful experience working with or around Power Four programs, particularly Big Ten institutions.
  • Understand social platforms, digital video, streaming, and emerging media formats.
  • Show a record of developing content strategies that grow audiences and deliver commercial results.
  • Have experience developing branded content and working closely with sales teams, advertisers, and commercial partners.
  • Have experience working directly with senior executives, clients, athletic department leaders, and other senior stakeholders.
  • Understand how content, audience, and commercial strategy connect.
  • Use audience and performance data to guide content strategy, investment, and optimization.
  • Bring excellent communication, writing, and presentation skills.
  • Be able to work at both strategic and executional levels.
  • Show an ability to build trusted relationships and work effectively in complex, multi-stakeholder settings.
  • Be willing and able to travel overnight regularly to partner schools, industry events, and key meetings.

Ugodnosti

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance
  • Additional insurance plans
  • Flexible paid time off, with a minimum of 10 days annually
  • Parental leave
  • 20 paid holidays
  • 401(k) plan with matching contributions
  • Short- and long-term disability coverage
  • Annual discretionary bonus and/or sales compensation based on individual and company performance

Sorodna delovna mesta