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Fleetio
Fleetio
51 – 200 Employees
H1B Visa SponsorConsultingLogisticsTransport
Fleetio develops fleet management software for organizations that operate vehicles and mobile assets. Its platform brings together vehicle maintenance, fuel tracking, driver management, compliance workflows, and operational data so fleet teams can monitor performance, identify inefficiencies, and make better-informed decisions. Founded in 2012, the company serves the logistics, transportation, and consulting sectors.
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Senior Content Marketing Manager, Fleetio (Remote, US)

Lead thought leadership for Fleetio’s fleet management software, shaping content that builds authority across fleet maintenance and transportation. Drive content strategy, SEO, demand generation, and pipeline growth through research, campaigns, and cross-functional collaboration.

USUnited StatesRemoteFull-timeSeniorEnglish RequiredContent Marketing Manager

Description

  • Build and deliver a thought leadership strategy that establishes Fleetio as an authority in fleet maintenance, fleet management, and transportation.
  • Produce industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
  • Turn industry trends, customer insights, proprietary data, and expert knowledge into distinctive narratives.
  • Spot emerging industry discussions and create timely content in response.
  • Manage an editorial calendar that connects business priorities, audience interests, product initiatives, and integrated campaigns.
  • Repurpose flagship content for blogs, social media, webinars, email, paid advertising, and other channels.
  • Work with Growth Marketing to improve SEO, AI-driven search discovery (AEO), and organic audience growth.
  • Coordinate with Product Marketing, Customer Marketing, Creative, Revenue Marketing, Sales, Product, and executive teams.
  • Create content for integrated campaigns, lead generation, account-based marketing, and sales enablement.
  • Plan content distribution and amplification, then improve results across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.
  • Guide content from initial idea and research through drafting, editing, review, and publication.
  • Set up editorial workflows and use AI tools for research, ideation, repurposing, and production.
  • Develop relationships with subject matter experts and business leaders to shape their expertise into compelling content.

Requirements

  • At least seven years developing and producing high-quality content in B2B SaaS, particularly thought leadership and content marketing.
  • Exceptional writing, editing, and storytelling ability, supported by a portfolio of compelling long-form and short-form work.
  • A track record creating original research, industry reports, executive thought leadership, and other high-impact content.
  • Strong grasp of how content contributes to demand generation, SEO, brand awareness, and pipeline growth.
  • Experience designing editorial strategies and calendars around business priorities and integrated marketing campaigns.
  • Ability to turn complex subjects, data, and research into clear, engaging narratives for business audiences.
  • Strong project management and organizational ability, including independently handling multiple initiatives and deadlines.
  • Excellent written and spoken communication, with experience partnering across Marketing, Sales, Product, and executive teams.
  • Self-directed, intellectually curious, and ready to own content initiatives from concept through delivery.
  • Experience with AI tools and modern content workflows that improve productivity while preserving editorial quality.

Benefits

  • Several health and dental plans, with employee coverage fully paid and family coverage 50% paid
  • Vision insurance
  • Incentive stock options
  • 401(k) with a 4% company match
  • Four weeks of paid time off, increasing in the second year
  • 12 company holidays and two floating holidays
  • Paid parental leave: 16 weeks for birthing parents and four weeks for non-birthing parents
  • Flexible spending and health savings account options
  • Short- and long-term disability coverage, with short-term coverage fully paid
  • Community service funds
  • Professional development funds
  • Quarterly wellbeing fund of $150
  • Quarterly business expense stipend of $125
  • Mac laptop and new-hire equipment stipend
  • Stocked kitchen with drinks and snacks at the Birmingham headquarters
  • Remote-friendly workplace since 2012

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