TRM Labs
TRM Labs
201 – 500 Employees
B2BComplianceCrypto
TRM Labs is a blockchain intelligence company serving banks, cryptocurrency businesses, regulators, law-enforcement agencies, and tax authorities. Its transaction-monitoring, wallet-screening, forensic, compliance, investigation, seizure, supervision, and API products help organizations identify illicit crypto activity, investigate blockchain transactions, support asset seizures, and address anti-money-laundering and counter-terrorist-financing obligations. TRM Labs also provides training through TRM Academy, along with incident response and capacity-development services.

Senior Content Marketing Lead, Insights — TRM Labs

Lead editorial planning and turn TRM Labs’ crypto-crime research into reports, articles, and campaigns. Use AI-assisted workflows to expand distribution, search visibility, and media reach.

Description

  • Own the editorial plan in partnership with the Insights team.
  • Select research findings for flagship reports, blog posts, social content, or media pitches.
  • Use AI to review the research pipeline and surface promising stories.
  • Transform research findings into published content and manage its distribution.
  • Produce about one to three content pieces each week.
  • Apply AI workflows to review, draft, and repurpose content.
  • Develop narratives and test their strength against the data.
  • Use AI to generate content variations, headlines, and channel-specific versions.
  • Plan and manage distribution through owned, paid, and earned channels.
  • Adapt content for social media, newsletters, and executive communications.
  • Increase TRM’s SEO and GEO visibility, tracking search performance and AI citations.
  • Help the Head of Comms reach journalists about research releases.
  • Use media coverage insights to inform future content planning.
  • Work closely with the Insights, Demand Gen, and Comms teams.
  • Deliver a research piece from start to finish within the first 30 days.
  • Set up an AI-assisted workflow within the first 60 days.
  • Take a flagship finding from initial idea to press-ready placement within the first 90 days.

Requirements

  • At least five years of experience in B2B content marketing, editorial work, or research communications.
  • A portfolio demonstrating data- or research-based points of view.
  • An AI-forward approach that applies AI to research review, drafting, repurposing, and optimization.
  • Skill in creating reusable AI workflows.
  • Strong editorial judgment and the ability to sharpen complex technical narratives while preserving accuracy.
  • Experience managing content from concept through publication and distribution.
  • Experience planning content proactively.
  • A distribution-focused approach and comfort using AI and analytics to assess and improve content performance.
  • Ability to turn technical, data-rich material into clear, engaging content.
  • Ability to use AI to adapt tone and format for different audiences.
  • Availability to overlap with US-based team collaboration hours.
  • Readiness and ability to work in a fast-paced environment with substantial ownership.
  • Ability to handle shifting priorities, ambiguity, urgency, and frequent cross-functional communication.

Benefits

  • Eligible for an equity plan.
  • Occasional, limited travel for team gatherings or events.
  • Fully remote work arrangement.
  • Flexible collaboration with distributed teams.
  • Competitive benefits, wellness programs, and time off, subject to country and local employment requirements.

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