Koin
Koin
201 – 500 Employees
FintechSaaSSecurity
Koin is a Brazilian fintech focused on digital payments and fraud prevention for e-commerce merchants. Its products include AI-powered anti-fraud technology, a payment gateway, and Pix parcelado, a buy-now-pay-later option. Koin combines machine learning, configurable rules, real-time transaction monitoring, and fraud recovery strategies to help online businesses improve payment conversion while limiting fraud-related losses. The company operates as a licensed payment institution and correspondent within Brazil’s regulatory framework.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Description

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Requirements

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Benefits

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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