Koin
Koin
201 – 500 Darbinieki
DrošībaFintechSaaS
Koin ir Brazīlijas finanšu tehnoloģiju uzņēmums, kas koncentrējas uz digitālajiem maksājumiem un krāpšanas novēršanu e-komercijas tirgotājiem. Uzņēmuma produkti ietver mākslīgā intelekta vadītu krāpšanas novēršanas tehnoloģiju, maksājumu vārteju un Pix parcelado — iespēju “pērc tagad, maksā vēlāk”. Koin apvieno mašīnmācīšanos, konfigurējamus noteikumus, darījumu uzraudzību reāllaikā un krāpšanas radīto zaudējumu atgūšanas stratēģijas, lai palīdzētu tiešsaistes uzņēmumiem uzlabot maksājumu konversiju, vienlaikus ierobežojot ar krāpšanu saistītos zaudējumus. Uzņēmums darbojas kā licencēta maksājumu iestāde un maksājumu iestādes korespondents Brazīlijas regulējuma ietvaros.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Apraksts

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Prasības

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Priekšrocības

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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