Koin
Koin
201 – 500 Darbuotojai
FintechSaaSSaugumas
Koin yra Brazilijos finansinių technologijų įmonė, daugiausia dėmesio skirianti skaitmeniniams mokėjimams ir elektroninės prekybos prekybininkų apsaugai nuo sukčiavimo. Įmonės produktai apima dirbtiniu intelektu pagrįstą apsaugos nuo sukčiavimo technologiją, mokėjimų šliuzą ir „Pix parcelado“ – sprendimą „pirk dabar, mokėk vėliau“. Koin derina mašininį mokymąsi, konfigūruojamas taisykles, operacijų stebėjimą realiuoju laiku ir sukčiavimo nuostolių susigrąžinimo strategijas, kad padėtų interneto verslams pagerinti sėkmingų mokėjimų rodiklį ir kartu sumažinti su sukčiavimu susijusius nuostolius. Įmonė veikia kaip licencijuota mokėjimo įstaiga ir mokėjimo įstaigos korespondentas pagal Brazilijos reguliavimo sistemą.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Aprašymas

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Reikalavimai

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Privalumai

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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