Koin
Koin
201 – 500 Zaposleni
FintechSaaSVarnost
Koin je brazilsko fintech podjetje, osredotočeno na digitalna plačila in preprečevanje goljufij za trgovce v e-trgovini. Njegovi izdelki vključujejo tehnologijo za preprečevanje goljufij, ki jo poganja umetna inteligenca, plačilni prehod in Pix parcelado, možnost nakupa zdaj in plačila pozneje. Koin združuje strojno učenje, nastavljiva pravila, spremljanje transakcij v realnem času in strategije za povračilo izgub zaradi goljufij, da spletnim podjetjem pomaga izboljšati uspešnost plačil in hkrati omejiti izgube, povezane z goljufijami. Podjetje deluje kot licencirana plačilna institucija in korespondent v okviru brazilskega regulativnega sistema.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Opis

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Zahteve

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Ugodnosti

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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