Koin
Koin
201 – 500 Қызметкерлер
SaaSҚауіпсіздікФинтех
Koin — электрондық коммерция сатушыларына арналған цифрлық төлемдер мен алаяқтықтың алдын алуға бағытталған бразилиялық финтех-компания. Оның өнімдеріне жасанды интеллектке негізделген алаяқтыққа қарсы технология, төлем шлюзі және қазір сатып алып, кейін төлеуге мүмкіндік беретін Pix parcelado қызметі кіреді. Koin онлайн-бизнеске төлемдердің конверсиясын арттыруға және алаяқтықтан болатын шығындарды шектеуге көмектесу үшін машиналық оқытуды, бапталатын ережелерді, транзакцияларды нақты уақытта бақылауды және алаяқтықтан болған шығынды өтеу стратегияларын біріктіреді. Компания Бразилияның реттеуші талаптары аясында лицензияланған төлем ұйымы және төлем ұйымының корреспонденті ретінде жұмыс істейді.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Сипаттама

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Талаптар

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Артықшылықтар

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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