Koin
Koin
201 – 500 Angajați
FintechSaaSSecuritate
Koin este o companie braziliană de tehnologie financiară axată pe plăți digitale și prevenirea fraudelor pentru comercianții din comerțul electronic. Produsele sale includ tehnologie antifraudă bazată pe inteligență artificială, o poartă de plată și Pix parcelado, o opțiune de tip cumpără acum, plătește mai târziu. Koin combină învățarea automată, reguli configurabile, monitorizarea tranzacțiilor în timp real și strategii de recuperare a pierderilor cauzate de fraude, pentru a ajuta afacerile online să își îmbunătățească rata de conversie a plăților și să limiteze pierderile asociate fraudelor. Compania operează ca instituție de plată autorizată și corespondent în cadrul reglementărilor din Brazilia.

Senior Branding Analyst

Lead Koin’s social media, B2C campaigns, and influencer marketing to strengthen the fintech’s brand positioning across Latin America.

Descriere

  • Build and manage a multichannel social media calendar that supports B2C goals.
  • Develop relevant, engaging content for the target audience.
  • Track digital channel performance, analyze KPIs, and report on impact and ROI.
  • Plan and deliver institutional B2C campaigns that reinforce Koin’s positioning and identity with consumers.
  • Own influencer marketing from creator selection and negotiation through deliverable oversight.
  • Evaluate influencer activity for performance, reach, and impact.
  • Coordinate Koin’s B2C PR agency to build media presence and maximize coverage.
  • Develop employer branding strategies that communicate Koin’s value proposition and culture consistently to different audiences.

Cerințe

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • At least three years of B2C marketing experience, including managing social media and influencer marketing.
  • Experience planning and delivering institutional campaigns.
  • Familiarity with social media metrics and social listening.
  • Experience in fintech, e-commerce, or marketplaces is preferred.
  • Experience managing campaign and PR agencies is preferred.
  • Familiarity with social media management and analytics tools is preferred.

Beneficii

  • Life insurance.
  • Health and dental insurance.
  • Transportation allowance.
  • Meal and food allowances (VR + VA).
  • Childcare assistance.
  • Extended parental leave.
  • TotalPass or Wellhub.
  • Work from anywhere (WFA).
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home office allowance.

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