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iFIT
iFIT
1,001 – 5,000 Employees
HardwareSaaSWellness
iFIT is a connected fitness company operating across wellness, software, and exercise hardware. Its subscription-based platform combines interactive on-demand and live workouts, personal training content, mobile apps for iOS and Android, and equipment integration through brands such as NordicTrack and ProForm. The company also supports members through a dedicated service center offering live chat, texting, order tracking, and guidance for memberships, troubleshooting, assembly, and repairs. Its range of digital products and connected equipment creates opportunities for professionals working across fitness technology, software, hardware, content, and customer experience.
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Senior B2B Brand Manager - iFIT (Remote, United States)

Lead B2B brand strategy and commercial go-to-market for NordicTrack fitness equipment. Drive Pilates category growth through positioning, demand generation, campaign development, and sales enablement.

USUnited StatesALAlabamaAKAlaskaAZArizonaCACaliforniaCOColoradoCTConnecticutFLFloridaIDIdahoILIllinoisKSKansasKYKentuckyLALouisianaMDMarylandMAMassachusettsMIMichiganMNMinnesotaMSMississippiMOMissouriNVNevadaNHNew HampshireNJNew JerseyNYNew YorkNCNorth CarolinaOHOhioOKOklahomaOROregonPAPennsylvaniaRIRhode IslandSCSouth CarolinaSDSouth DakotaTNTennesseeTXTexasUTUtahVAVirginiaWAWashingtonWIWisconsinWYWyoming
$130,000 – $145,000 / year
RemoteFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Lead go-to-market strategy for the full NordicTrack commercial portfolio, covering segmentation, value propositions, positioning, creative direction, and demand generation.
  • Translate customer and segment insights into creative strategies, customer-facing materials, and pipeline campaigns, then optimize based on performance.
  • Establish target segments, commercial offers, brand credibility, and positioning for internal stakeholders, channel partners, and customers.
  • Provide marketing recommendations supporting growth and margin objectives, including demand planning, pricing and packaging, and campaign and channel contribution analysis.
  • Equip Sales with customer insights, messaging, sales materials, and qualified demand.
  • Develop campaign architectures, lead flows, and marketing programs for partners.
  • Assess the commercial fitness equipment market and prioritize opportunities, particularly within Pilates.
  • Investigate customer needs, decision factors, buying processes, adoption barriers, operator economics, facility trends, procurement cycles, and competitor activity.
  • Create pipeline strategies, channel responsibilities, full-funnel communication frameworks, launch plans, and category narratives.
  • Brief and guide Creative on landing pages, web content, lead-capture experiences, sales collateral, launch toolkits, training resources, and visual standards.
  • Lead paid media and digital lead-generation strategy, including audience targeting, budget allocation, qualified-lead costs, and pipeline impact.
  • Establish performance measures spanning awareness, consideration, lead quality, conversion, and early adoption.
  • Evaluate campaign and creative performance with Analytics and adjust investment, messaging, creative, or channel focus accordingly.
  • Work with Sales to establish inbound lead routing and qualification and link media investment to closed revenue.
  • Advance selected initiatives from concept to delivery with defined objectives, resources, dependencies, risks, and measurement plans.

Requirements

  • Bachelor’s degree in marketing, business, or a related discipline.
  • Five to seven years of experience in brand marketing, product marketing, or go-to-market roles involving physical products.
  • Demonstrated success turning customer and segment insights into creative strategies and customer-facing assets that delivered measurable growth.
  • Experience directing creative work for customer-facing web assets, including landing pages, campaign pages, and lead-capture experiences, with accountability for performance.
  • Working knowledge of paid media and digital marketing for lead generation, including cost per lead, funnel conversion, and pipeline contribution.
  • Established record of close partnership with Sales and the ability to build credibility within a sales organization.
  • Ability to interpret campaign results and change direction proactively.
  • Experience launching products or emerging categories that required customer education.
  • Ability to make decisions with incomplete information and maintain momentum.
  • Authorized to work in the United States without sponsorship.
  • Preferred: Experience working in both established brands and resource-constrained environments.
  • Preferred: Strong ownership and willingness to contribute wherever necessary to achieve results.
  • Preferred: Exceptionally clear and concise written and verbal communication.

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