Omnicom
Omnicom
Omnicom is a global marketing and corporate communications group serving brands and organizations across a range of industries. Its agency networks bring together expertise in advertising, media planning and buying, digital marketing, public relations, and integrated communications. Omnicom’s teams develop creative, strategic, and media programs designed to strengthen brands, connect with audiences, and support customer engagement. Job opportunities may span the marketing and media disciplines represented across its network.

Media Director, Commerce Media — Baltimore Hybrid

Lead integrated commerce media strategy for enterprise clients through Flywheel, connecting brand priorities, seasonal moments, retail activation, and measurable business outcomes. Guide cross-functional agency partnerships and full-funnel media planning across leading commerce platforms.

Description

  • Lead commerce media strategy for a large enterprise client
  • Represent Flywheel within the client’s integrated agency team
  • Connect upper-funnel media and brand strategy with lower-funnel commerce performance
  • Translate brand, portfolio, and business priorities into integrated media and commerce strategies
  • Build partnerships across media, creative, strategy, analytics, commerce, and agency teams
  • Lead strategies for innovation launches, category growth, seasonal moments, tentpole events, and peak retail periods
  • Develop media architectures across Amazon, Walmart, Target, Kroger, Instacart, and other platforms
  • Integrate retail media, paid search, shopping, programmatic, and performance tactics into full-funnel plans
  • Define planning principles, KPIs, and measurement approaches
  • Monitor brand, category, retail, and media performance and deliver strategic recommendations
  • Establish measurement frameworks that connect commerce media activity with business outcomes
  • Lead, mentor, and develop commerce media planners and account team members
  • Maintain the strategic quality and health of Flywheel’s work for the assigned enterprise client
  • Support account planning, forecasting, resourcing, and profitability management
  • Oversee multiple workstreams and manage client, agency, operational, and delivery risks
  • Contribute to thought leadership, industry engagement, and new business opportunities
  • Travel according to client and business needs

Requirements

  • At least 7 years of experience in commerce media, retail media, integrated media planning, strategy, or a related field
  • Experience supporting enterprise clients and managing complex, high-visibility client relationships
  • Experience working in an integrated agency model and influencing partner agencies, disciplines, and senior stakeholders
  • Deep familiarity with the retail media ecosystem, including Amazon, Walmart, Target, Kroger, and Instacart
  • Understanding of how to connect upper-funnel brand strategy with lower-funnel commerce activation and performance
  • Experience planning for brand and portfolio priorities, innovation launches, seasonal moments, and major business events
  • Understanding of full-consumer-journey strategies spanning awareness, consideration, conversion, and loyalty
  • Comfort working with market share, lifetime value, incrementality, and share-of-search metrics
  • Strong executive communication skills with senior clients, agency partners, and internal leaders
  • Ability to influence without direct authority and align complex stakeholder groups
  • Experience leading people, developing talent, and mentoring team members
  • Commercial mindset with experience identifying growth opportunities and supporting account health and profitability
  • Ability to work with data, insights, and measurement while maintaining a strategic perspective

Benefits

  • Hybrid work arrangement requiring at least three office days per week unless additional attendance is directed
  • Equal employment opportunity
  • Inclusive team environment
  • Recruitment privacy protections

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