Gap Inc. is a global fashion and retail company whose portfolio includes Old Navy, Gap, Banana Republic, and Athleta. Its business spans apparel, accessories, retail operations, and the logistics that support a large international brand portfolio. The company combines consumer-focused fashion with initiatives addressing inclusion, equity, opportunity, and climate, making its work relevant to professionals across retail, fashion, logistics, and corporate functions.
Head of Creative Marketing, Banana Republic
Lead omnichannel brand storytelling for Banana Republic and Banana Republic Factory, shaping creative direction across campaigns, channels, and customer experiences. Oversee creative teams and agency partnerships while building a distinctive, culturally relevant brand.
Description
- Report to the Chief Marketing Officer and serve on the Banana Republic Marketing Leadership Team.
- Lead the in-house creative organization, including creative directors, designers, editors, and copywriters.
- Set the end-to-end creative direction for Banana Republic and Banana Republic Factory.
- Oversee art direction, copy, design, and experiential creative.
- Work with Marketing, Product, Visual Merchandising, Design, Merchandising, Brand Strategy, and external agencies.
- Strengthen cultural relevance and refine brand codes across customer touchpoints.
- Develop creative strategies that connect authentically with customers.
- Guide creative concepts across retail, digital, social, packaging, and experiential channels.
- Safeguard Banana Republic’s brand voice, consistency, and emotional resonance.
- Set the creative direction for brand events and experiences.
- Apply consumer and cultural insights to creative decisions.
- Define and deliver a cohesive creative vision aligned with long-term direction and marketing strategy.
- Build a high-performing culture grounded in inclusion, innovation, and accountability.
- Select and partner with external agencies on integrated campaigns.
- Develop, mentor, and empower a diverse creative organization.
- Attract and retain outstanding creative talent.
- Work with creative operations and production teams to improve processes.
- Track emerging trends, cultural insights, and new formats.
- Evaluate creative effectiveness and improve output.
- Maintain consistent creative expression across retail, digital, social, packaging, and events.
Requirements
- At least 12 years of progressive creative direction experience in apparel, lifestyle, or agency settings.
- A record of evolving brands through emotionally resonant, purpose-driven creative work that builds brand heat.
- Experience developing and mentoring diverse, high-performing creative teams.
- Ability to build trust and alignment with internal partners and external agencies.
- Expertise in design, photography, and digital best practices, with strong omnichannel marketing knowledge.
- Excellent storytelling, presentation, and interpersonal skills.
- Proficiency with Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
- Ability to work through ambiguity, challenge convention, and adapt continuously.
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